Partner Marketing Manager
The Channel Company
Job Level
Mid-LevelSenior
About the role
- Reporting directly to the Senior Manager, EMEA Partner Marketing
- Responsible for lead generation and pipeline creation from partner marketing activities
- Encompasses both strategic planning and tactical execution to drive client-facing joint marketing activities
- Align with Partner Account Managers to develop plans supporting partner engagement including recruiting, onboarding, enablement and marketing
- Develop relationships with partner marketing counterparts at key partners to foster mutually beneficial partnerships
- Act as primary marketing liaison for targeted partners to establish and implement measurable co-marketing plans
- Collaborate with content team to create compelling and cohesive content that encapsulate the value proposition of the partnership
- Perform metric tracking, measurements, and reporting on campaign performance against key business drivers and communicate across teams and management
Requirements
- Bachelor’s Degree in Business, marketing or its equivalent
- 3-5+ years of experience in marketing in B2B and technology environment for small to mid-size companies
- Partner marketing experience in IT, HRIS or enterprise software space (preferred)
- Prior experience in developing and implementing B2B marketing plans in EMEA
- Skilled in MS Office, SF.com, HubSpot and necessary tools for job execution is advantageous
- Metric-oriented with a passion for analyzing and evaluating ROI
- Ability to manage projects and make decisions across multiple opportunities and priorities
- Highly motivated, self-starter with exceptional organizational, communication and presentation skills
- Meticulous and quick learner with a “roll up the sleeves” approach
- Strong ethical and optimistic mindset
- Travel required: 10%
