Freshpet

Data Analyst

• Accountable for achieving sales, distribution, velocity, and profitability targets through data-driven planning and execution.
• Lead joint business planning and execution for LCL and Walmart and other key accounts.
• Leverage all available data and insight sources (NIQ, Customer Data, Numerator, US learning) to understand the business and develop plans to unlock growth.
• Develop and deliver sales presentations, negotiate agreements, and drive profitable growth.
• Oversee distributor relationships, ensuring alignment with Freshpet’s goals and effective execution at retail.
• Explore and leverage AI tools to create efficiencies and better ways of working.
• Build strong partnerships with category managers and merchants, ensuring Freshpet’s objectives are met.
• Lead digital shelf and e-commerce initiatives to drive omnichannel growth and maximize Freshpet’s visibility and performance
• Work closely with marketing, supply chain, and finance to deliver seamless customer solutions.
• Identify opportunities and resolve issues independently, demonstrating accountability and initiative.
• Champion a customer-centric approach, ensuring customer needs are at the forefront of decision-making.
• Foster collaboration and teamwork across internal and external partners.
• Communicate clearly and effectively with stakeholders at all levels.
• Demonstrate adaptability and resilience in a fast-paced, changing environment.
• Actively seek feedback and pursue continuous improvement.

Senior Customer Analytics and Sales Manager

Account Manager

• Own and drive customer strategy, defining clear priorities, growth levers, and where to play
• Identify and develop high-impact initiatives that scale both the Freshpet brand and the broader fresh pet food category
• Build annual and quarterly strategic plans grounded in category trends, shopper insights, and retailer dynamics
• Translate complex data into clear “so what” insights and actionable growth strategies
• Build and maintain strong, trust-based relationships with key decision-makers across national and regional specialty retailers
• Act as a thought partner to customers—bringing forward a clear, insight-led perspective on category growth, assortment, and merchandising
• Lead joint business planning, aligning on shared priorities, growth targets, and execution plans
• Influence customer strategies to unlock incremental opportunities and expand Freshpet’s role within the category
• Own revenue, distribution, and ACV performance across assigned accounts with full accountability for results
• Identify and prioritize the highest-impact opportunities to expand distribution, optimize assortment, and strengthen in-store presence
• Monitor performance trends, identify risks and opportunities, and adjust strategies in real time to stay ahead of plan
• Ensure strong execution of key initiatives, including new item launches and in-store programming
• Leverage data and analytics to evaluate performance, uncover insights, and inform decision-making
• Quickly synthesize multiple data sources into clear, concise recommendations
• Partner with internal teams to align on forecasting, planning, and performance tracking
• Establish a strong test-and-learn mindset to continuously optimize results
• Partner closely with marketing, supply chain, finance, and operations to ensure strategies are aligned and executable
• Align assortment, merchandising, and activation plans with broader brand and channel strategies
• Ensure strong coordination across distributor partners to drive consistent execution and expanded reach
• Champion best practices and elevate overall specialty channel capability
• Support development of account-level forecasts, trade planning, and investment strategies
• Monitor performance against financial targets and identify actions to close gaps or accelerate growth
• Balance growth opportunities with ROI discipline to drive sustainable, profitable performance

Senior Account Manager – Specialty Channel

Procurement

• Lead category performance analysis (share, ACV, TDPs, velocity, competitive trends)
• Own relationship with NielsenIQ, including data access, tools, and governance
• Translate category trends into opportunities for assortment, pricing, and shelf strategy execution
• Build and streamline reporting across the organization
• Deliver consistent, trusted views of performance (weekly, monthly, executive dashboards)
• Create, maintain and publish custom product totals within syndicated database, allowing organization to view business in manner most relevant to the categories we compete in
• Eliminate fragmented reporting and create one aligned narrative across teams
• Leverage automation and AI tools to improve speed, accuracy, and accessibility of reporting
• Integrate store, digital, and shopper metrics into one view
• Identify gaps and opportunities, quantify size of prize, and prioritize actions
• Use advanced analytics to surface patterns and opportunities
• Lead a regular business cadence (e.g., quarterly reviews) using the omni scorecard to identify gaps, prioritize actions, and track progress across key retail partners
• Develop customized category deep dives for top retail partners
• Identify growth drivers, assortment, pricing, and shopper gaps
• Translate insights into actionable growth plans
• Build customer-ready stories and quantify impact
• Analyze shopper behavior at the retailer level, including penetration vs category, repeat rates, and basket dynamics
• Identify actions to improve retention, trade-up, and lifetime value within each retailer
• Apply shopper insights to inform assortment, merchandising, and customer growth strategies
• Partner with internal insights team to leverage brand-level shopper insights and translate them into retailer-specific action
• Support planning with forward-looking insights
• Identify high-opportunity stores, SKUs, and segments
• Develop tools and models to guide decisions
• Translate data into clear recommendations
• Support customer and leadership presentations
• Focus on 'so what / now what'

Senior Manager, Category & Omni Insights

• Manage a portfolio of Neighborhood Pet and Farm & Feed accounts to drive sales velocity by optimizing assortment and placement
• Identify and execute opportunities to expand distribution with optimal assortment and grow in-store presence
• Support new store acquisition and expansion within existing accounts
• Distributor and account support
• Build strong working relationships with store managers, regional contacts, and distributor partners
• Partner with distributor representatives to improve key retail metrics and account penetration
• Train and educate distributor reps and store teams on Freshpet products, merchandising standards, and product superiority
• Execute retail priorities to ensure strong in-store presence and performance
• Audit stores regularly to ensure compliance with planograms (POG), in-stock levels, and chiller conditions
• Identify and resolve execution gaps including out-of-stocks, voids, and merchandising concerns
• Ensure strong in-store standards are consistently met, including POG standards, new item placement and rapid distribution build
• Partner with internal teams and own coordination (sales, marketing, operations) to ensure alignment with retail strategies and execution
• Proactively identify and help resolve execution issues to maintain strong in-store presence
• Share insights to improve processes and retail performance
• Use available tools (Nielsen, Power BI, internal reporting) to track performance and identify areas for improvement
• Monitor key performance indicators including distribution, velocity and in-stock levels
• Share field insights and opportunities to improve retail conditions

Senior Customer Analytics and Sales Manager

Senior Account Manager – Specialty Channel

Senior Manager, Category & Omni Insights

Sales Account Manager