Senior Manager, Category & Omni Insights

Freshpet

Senior Manager leading category, shopper, and omnichannel analytics at Freshpet. Owning category insights and enterprise reporting while leveraging AI and advanced analytics.

Posted 7/27/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $165,000 - $195,000 per yearWebsite

About the role

Key responsibilities & impact

Lead category performance analysis (share, ACV, TDPs, velocity, competitive trends)
Own relationship with NielsenIQ, including data access, tools, and governance
Translate category trends into opportunities for assortment, pricing, and shelf strategy execution
Build and streamline reporting across the organization
Deliver consistent, trusted views of performance (weekly, monthly, executive dashboards)
Create, maintain and publish custom product totals within syndicated database, allowing organization to view business in manner most relevant to the categories we compete in
Eliminate fragmented reporting and create one aligned narrative across teams
Leverage automation and AI tools to improve speed, accuracy, and accessibility of reporting
Integrate store, digital, and shopper metrics into one view
Identify gaps and opportunities, quantify size of prize, and prioritize actions
Use advanced analytics to surface patterns and opportunities
Lead a regular business cadence (e.g., quarterly reviews) using the omni scorecard to identify gaps, prioritize actions, and track progress across key retail partners
Develop customized category deep dives for top retail partners
Identify growth drivers, assortment, pricing, and shopper gaps
Translate insights into actionable growth plans
Build customer-ready stories and quantify impact
Analyze shopper behavior at the retailer level, including penetration vs category, repeat rates, and basket dynamics
Identify actions to improve retention, trade-up, and lifetime value within each retailer
Apply shopper insights to inform assortment, merchandising, and customer growth strategies
Partner with internal insights team to leverage brand-level shopper insights and translate them into retailer-specific action
Support planning with forward-looking insights
Identify high-opportunity stores, SKUs, and segments
Develop tools and models to guide decisions
Translate data into clear recommendations
Support customer and leadership presentations
Focus on 'so what / now what'

Requirements

What you’ll need

7–10+ years in CPG analytics or category management
Deep experience with Category analytics (ACV, TDPs, velocity, share)
Syndicated data ownership (NielsenIQ, Discover, Circana Liquid Data, etc)
Proven ability to own and simplify reporting across teams, creating a single, trusted source of truth
Translate data into clear, actionable growth plans (not just insights)
Quantify opportunities and “size of prize” to drive prioritization
Experience developing customer-facing category stories, including supporting and presenting in line reviews, JBPs, or similar settings
Ability to confidently represent analytics in customer discussions, including explaining, simplifying, and defending recommendations
Experience leveraging data, automation, or AI tools to improve speed and quality of analysis
Strong cross-functional leadership across Sales, Category, and eCommerce teams
Excellent communication skills with the ability to simplify complex data into clear, compelling narratives.

Benefits

Comp & perks

medical, dental and vision insurance
basic and optional life insurance
short- and long-term disability protection
flexible spending accounts
401(k) plan with company match
paid parental leave
pet insurance
tuition assistance
a generous PTO plan and so much more!