Senior Product Marketing Manager
Seeq Corporation
GoWordPress
Marketing Director
Fresche Solutions
full-time
Posted on:
Location Type: Remote
Location: Remote • Massachusetts • 🇺🇸 United States
Visit company websiteJob Level
Lead
Tech Stack
WordPress
About the role
- Define and execute Fresche’s overall marketing strategy aligned with revenue and business goals
- Establish strong brand positioning and differentiation across North American and international markets
- Lead and mentor a small marketing team while remaining hands-on in daily operations
- Manage the marketing budget and allocate resources to maximize ROI
- Own and optimize the martech stack (HubSpot, Salesforce, LeadIQ) to ensure campaign performance and accurate tracking
- Design, launch, and optimize multichannel campaigns and implement scalable lead management processes (capture, scoring, nurturing)
- Define and monitor marketing KPIs: pipeline contribution, revenue attribution, acquisition costs, conversion rates
- Partner closely with RevOps and Sales to ensure data quality, workflow alignment, and shared revenue goals
- Provide deep analysis of campaign performance and deliver recommendations for optimization and build executive dashboards
- Leverage web analytics tools to track performance and improve digital ROI; stay current on marketing trends and tools
Requirements
- 8+ years in B2B marketing, including 3+ years in a leadership role
- SaaS or IT industry background strongly preferred
- Experience managing multiple projects with time-sensitive and competing deadlines
- Hands-on leader: eager to execute and optimize directly
- Proven success driving pipeline generation and revenue-focused marketing
- Advanced expertise with automation platforms, CRM, and analytics tools (HubSpot, Salesforce, LeadIQ)
- Strong track record in multichannel campaign management
- Experience managing WordPress websites and optimizing web presence
- Collaborative leadership style; ability to thrive in a transforming organization
- Data-driven decision-maker, with the ability to translate insights into action
- Excellent communication skills
- Legal authorization to work in Canada or in the United States (application asks); visa sponsorship status queried
Benefits
- Great work-life balance with flexible hours
- Ability to work anywhere in North America; work from home or in one of our offices
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingpipeline generationrevenue-focused marketingmultichannel campaign managementdata-driven decision-makinglead management processesweb analyticscampaign performance analysismarketing KPIsbudget management
Soft skills
leadershipmentoringcollaborationcommunicationtime managementadaptabilitystrategic thinkingproblem-solvinganalytical thinkinghands-on execution
