Lead execution of marketing campaigns across digital platforms (email, social media, advertising)
Lead on lead-generation campaigns; analyse performance and create reports and presentations for stakeholders
Support development of marketing materials, conduct competitor analysis and market research
Develop and manage project plans, timelines, and budgets for marketing and sales initiatives including campaigns, events, product launches, and website development
Work closely with partners to develop joint marketing initiatives and execute integrated campaigns to drive pipeline and expand brand equity
Collaborate with Customer Success to develop tailored content (guides, playbooks, customer-facing resources) to improve onboarding, adoption, and retention
Communicate and coordinate between internal and external stakeholders to ensure smooth running of marketing programmes
Provide input to designers and copywriters within the Marketing function to develop marketing collateral and content
Perform other reasonable duties as required and work flexibly within the scope of the role
Requirements
Versatile self-starter involved in diverse marketing initiatives
Excellent verbal and written communication skills
Excellent interpersonal skills to engage internal and external stakeholders
Excellent organisational and time management abilities
Creative mindset and good visual eye
Analytical mindset to interpret data and optimise campaigns
Keen eye for detail and results-oriented approach
Essential: A Bachelors or Masters degree (or equivalent) in Marketing, Business Administration, or a related field
Desirable: Role specific qualification such as DMI or CDMP
Desirable: Previous experience in the B2B SaaS space
Desirable: Knowledge of HubSpot, WordPress, Photoshop, or Adobe Suite
Key competencies: motivated, principled, plans and prioritises, creative, collaborative team player