Chief Marketing Officer

• Develop and execute a comprehensive demand generation strategy that aligns with overall business objectives and revenue targets.
• Identify and optimise key demand generation channels, including digital marketing, content marketing, email marketing, events, and partnerships.
• Implement and manage marketing automation platforms and CRM systems to capture strong, qualified leads and drive conversions to the sales pipeline.
• Work closely with the Head of Growth to ensure seamless lead handoff.
• Develop and manage the demand generation budget, ensuring efficient resource allocation and maximising ROI.
• Create and manage content to support demand generation efforts, such as webinars, blog posts, and social media content.
• Create and manage immersive brand experiences that enhance customer sentiment across all touchpoints, including digital, physical, and experiential.
• Define and track key performance indicators (KPIs) for both brand experience and demand generation initiatives.
• *Any other ad-hoc duties as assigned*.

NQC

Head of Marketing