Alertus Technologies

Content Marketing Manager

Alertus Technologies

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $70,000 - $100,000 per year

Job Level

Mid-LevelSenior

Tech Stack

WordPress

About the role

  • Oversee and grow the Content Marketing team including coaching, performance management, and career development
  • Develop annual and quarterly marketing plans to drive new business, customer expansion, and brand awareness
  • Write marketing content for websites, blogs, press releases, social media, and other channels
  • Work closely with other departmental leadership to determine key customer issues and develop cross-industry marketing programs
  • Track the effectiveness of marketing activities and translate results into actionable insights
  • Ensure all marketing communications meet brand and quality standards and serve as final approver for outbound content
  • Serve as subject matter expert for the company website, blog, and outbound communications
  • Assist in managing and updating the Alertus client database and CRM systems (Salesforce and Pardot)

Requirements

  • Bachelor’s Degree in Marketing, Communications, PR, or related field
  • 4-6 years of experience in content marketing in a B2B environment
  • People management experience leading several direct reports in different marketing roles
  • Hands-on experience building and managing a team responsible for various marketing functions
  • Expert knowledge of core B2B marketing concepts and competencies
  • Highly skilled in positioning and communications, with the ability to quickly create content in different media
  • Understand key marketing performance metrics and tracking tools
  • Fluent in digital product marketing, including digital advertising, website, SEO, content, and automation
  • Experience working with websites (Squarespace, WordPress), marketing automation (Pardot, Marketo, Hubspot), and CRM platforms (Salesforce)
  • Possess a sharp eye for details and a working familiarity with AP Style
  • Operational mindset with strong interpersonal skills
  • Strong time management and project management skills in a fast-paced setting
  • Excellent leadership, communication, and decision-making skills
  • Ability to learn new technologies, products, and systems quickly
  • Must be fully vaccinated or in the progress of vaccination by the first day of employment; proof required prior to start date
  • AT THIS TIME, ALERTUS DOES NOT PROVIDE VISA SPONSORSHIP