Alertus Technologies

Performance Marketing

• Lead and scale lead generation efforts with a strong focus on the corporate events program
• Plan, organize, and run in-person and virtual events including trade shows, webinars, seminars, workshops, customer training, partner events, user groups, customer summits and employee events
• Responsible for end-to-end event program planning, project management, and logistics from initial planning to post-event follow up, including vendor and budget management
• Design, plan, manage and optimize multi-touch campaigns across digital and offline channels to generate pipeline and engage leads
• Execute campaigns and manage inbound lead flow process, including lead capture, landing page creation, and CRM integration
• Support sales team on personalized sales/marketing campaigns to accelerate leads through the pipeline
• Manage consultant/vendor relationships to scale website, SEO/SEM and paid advertising strategies
• Identify contacts and ensure consistent follow up for campaigns in partnership with Sales teams
• Set event objectives and communicate expectations and responsibilities to stakeholders, vendors, and attendees
• Lead development of strategic event plans and external communications to support audience acquisition
• Track metrics critical to events including promotions, leads, opportunities, and ROI analysis and deliver reports to stakeholders
• Travel to events to assist with onsite logistics and execution
• Manage marketing automation (Pardot) and ABM-related processes, workflows, tools and technology

Manager, Demand Generation and Events

Content Marketing Manager

• Oversee and grow the Content Marketing team including coaching, performance management, and career development
• Develop annual and quarterly marketing plans to drive new business, customer expansion, and brand awareness
• Write marketing content for websites, blogs, press releases, social media, and other channels
• Work closely with other departmental leadership to determine key customer issues and develop cross-industry marketing programs
• Track the effectiveness of marketing activities and translate results into actionable insights
• Ensure all marketing communications meet brand and quality standards and serve as final approver for outbound content
• Serve as subject matter expert for the company website, blog, and outbound communications
• Assist in managing and updating the Alertus client database and CRM systems (Salesforce and Pardot)

Designer

• Utilize mapping software to overlay various types of speakers and estimate coverage areas using customer data and speaker performance
• Create acoustical projections for outdoor and indoor speaker systems for sales and technical tools
• Illustrate technical concepts with diagrams, charts, and illustrations
• Generate 2D models using CAD software for indoor and outdoor alerting system designs
• Transform raw data into charts, graphs, and infographics for easy interpretation
• Collaborate with engineers, designers, and subject matter experts to translate technical requirements into visuals
• Participate in design reviews with customers to finalize quotations and proposals

Manager, Demand Generation and Events

Content Marketing Manager

CAD Designer, Audio