Content Marketing Manager

• Develop and execute a comprehensive social media and content strategy across relevant platforms (e.g., LinkedIn, YouTube, blog posts, website copy, and newsletters) to increase brand awareness and engagement.
• Maintain a consistent tone of voice and ensure content aligns with brand, product, and corporate messaging.
• Manage the content calendar and coordinate with internal stakeholders for timely publishing and amplification.
• Measure content performance and optimize based on engagement metrics and audience insights.
• Implement SEO best practices in all content creation to maximize organic reach and search engine visibility.
• Create design work for social graphics, sales collateral, infographics, and event materials using tools like Canva, Figma, or Adobe Creative Suite and ensure a cohesive and professional brand image across all materials.
• Collaborate with external designers or agencies for larger design projects as needed.
• Ensure all visuals meet brand standards and enhance content storytelling.
• Develop clear, compelling product positioning and messaging that differentiate our solutions in the ad tech marketplace.
• Create and update sales enablement materials, including one-sheets, pitch decks, and case studies.
• Support go-to-market initiatives by collaborating with Sales and Product Marketing leadership to strengthen messaging, highlight key features, and amplify strategic partnerships.
• Support industry event participation by preparing messaging, content, and collateral.

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