Freestar

Content Marketing Manager

• Develop and execute a comprehensive social media and content strategy across relevant platforms (e.g., LinkedIn, YouTube, blog posts, website copy, and newsletters) to increase brand awareness and engagement.
• Maintain a consistent tone of voice and ensure content aligns with brand, product, and corporate messaging.
• Manage the content calendar and coordinate with internal stakeholders for timely publishing and amplification.
• Measure content performance and optimize based on engagement metrics and audience insights.
• Implement SEO best practices in all content creation to maximize organic reach and search engine visibility.
• Create design work for social graphics, sales collateral, infographics, and event materials using tools like Canva, Figma, or Adobe Creative Suite and ensure a cohesive and professional brand image across all materials.
• Collaborate with external designers or agencies for larger design projects as needed.
• Ensure all visuals meet brand standards and enhance content storytelling.
• Develop clear, compelling product positioning and messaging that differentiate our solutions in the ad tech marketplace.
• Create and update sales enablement materials, including one-sheets, pitch decks, and case studies.
• Support go-to-market initiatives by collaborating with Sales and Product Marketing leadership to strengthen messaging, highlight key features, and amplify strategic partnerships.
• Support industry event participation by preparing messaging, content, and collateral.

Marketing Manager, Content & Product Marketing, Ad Tech

Data Scientist

• Analyze large-scale eventstream and auction data to uncover trends, anomalies, and optimization opportunities.
• Design, test, and implement data-driven strategies for improving publisher yield, bidding dynamics, and revenue outcomes.
• Build and maintain monitoring and alerting for performance and diagnostic issues.
• Lead automating systems and data processes.
• Support A/B testing frameworks as needed.
• Develop predictive models and algorithms to forecast key metrics.
• Translate complex analyses into clear, actionable insights for technical and non-technical stakeholders.
• Collaborate cross-functionally with Engineering, Product, Business Intelligence, Yield Management, and Customer Success teams.
• Conduct root cause analyses for data quality, ad-serving, or system issues, ensuring data integrity and reliable reporting.
• Stay current on industry innovations and apply advanced analytics or machine learning techniques to test new monetization strategies.

Yield Data Scientist – Ad Tech Experience Required

Product Marketing

• Reporting to the CEO; lead strategy, positioning, messaging, and execution of go-to-market plans.
• Create, execute, and fully own our marketing plan to drive Frestar’s aggressive growth and market leadership.
• Own demand generation to drive qualified inbound leads and engage at all stages of the sales process.
• Collaborate closely with the Business Development team, CRO, and CEO to support sales and accelerate revenue growth.
• Oversee comprehensive marketing strategies, public relations, webinars, events, and promotional materials.
• Oversee the daily workflow of the marketing department and manage employees, contractors, and vendors as a player/coach.
• Analyze target market information and prepare/execute advertising campaigns based on market research.
• Produce digital and print promotional and communication materials from concept to completion, ensuring unified company image.
• Plan, prepare, and distribute original promotional content including articles, press releases, email, blog, and social media.
• Promote and report on corporate milestones, special events, and company activities.
• Perform other related duties as assigned.

Senior Director, Product Marketing – Ad Tech

Data Analyst

• Identify, analyze, and interpret trends in complex data sets to maximize publisher yield.
• Extract and analyze bidstream and auction data to surface trends, anomalies, and optimization opportunities; provide recommended changes to enhance bidding dynamics and yield outcomes.
• Develop and maintain analytic monitoring and alerting systems for yield management; ensure rapid identification and diagnosis of revenue-affecting issues and performance drops.
• Produce data-driven summaries and actionable insights for internal teams and executives; communicate technical accuracy for varied stakeholders.
• Support Yield Managers and Publishers in implementing data-driven best practices and monetization strategies.
• Monitor macro and micro trends; provide proactive alerting on network or site-level issues and track key KPIs (fill rate, eCPM, revenue, latency, viewability).
• Investigate and respond to technical or operational issues to maximize yield without compromising user experience, site speed, or ad quality.
• Build and maintain AB testing frameworks, reporting, and result interpretation.
• Perform root cause analysis for data or ad-serving problems; provide technical QA for new publisher onboarding, AB tests, product launches, and engineering initiatives.
• Act as a subject matter expert for Freestar data capabilities and support data integrity projects.
• Project manage yield and data initiatives from planning through implementation; collaborate cross-functionally with Business Intelligence, Product, Engineering, Customer Success, Business Development, and Demand.
• Stay up-to-date on industry trends and recommend and pilot innovative monetization solutions.

Data Analyst, Ad Tech

Support Engineer

• Troubleshoot and adjust live ads on new publisher websites
• For existing clients, review ads and look for ways to improve and optimize code; read and provide feedback on JavaScript and CSS
• Act as a Subject Matter Expert: regularly manage projects and keep the team abreast of industry movement in your assigned subject
• Report to the Associate Director, Support Engineering and maintain composure during high-pressure "fire drills"

Publisher Support Engineer

• Report to the Associate Director, Support Engineering and troubleshoot, optimize, and improve live ads on publishers’ websites.
• Lead the troubleshooting and adjustment of live ads on new and existing publisher websites, writing unique JavaScript and CSS solutions where needed.
• Serve as a proactive contributor and problem solver within the operations team, maintaining composure in high-stakes situations.
• Act as a Subject Matter Expert, managing complex projects from start to finish with minimal supervision and keeping the team informed.
• Function as a key communication point, interacting with internal teams and external clients to resolve issues and drive solutions.
• Take full ownership of projects and new publisher onboarding, ensuring completion and alignment with objectives.

Senior Publisher Support Engineer

Analyst

• Identify, analyze, and interpret trends in complex data sets to maximize publisher yield.
• Extract and analyze bidstream and auction data to surface trends, anomalies, and optimization opportunities. Provide recommended changes to enhance bidding dynamics and yield outcomes.
• Develop and maintain analytic monitoring and alerting systems for yield management, ensuring rapid identification and diagnosis of revenue-affecting issues and performance drops.
• Produce data-driven summaries and actionable insights for internal teams and executives, ensuring technical accuracy and clear communication for a range of technical and non-technical stakeholders.
• Support Yield Managers and Publishers in implementing data-driven best practices and monetization strategies.
• Monitor macro and micro trends, providing proactive alerting on network or site-level issues and tracking key KPIs (ie fill rate, eCPM, revenue, latency, viewability).
• Investigate and respond to technical or operational issues to maximize yield without compromising user experience, site speed, or ad quality.
• Build and maintain AB testing frameworks, reporting, and result interpretation.
• Perform root cause analysis for data or ad-serving problems; provide technical QA for new publisher onboarding, AB tests, product launches, and engineering initiatives.
• Act as a subject matter expert for Freestar data capabilities. Support data integrity projects.
• Project manage yield and data initiatives from planning through successful implementation, ensuring clarity, accountability, and effective communication. Collaborate cross-functionally with Business Intelligence, Product, Engineering, Customer Success, Business Development, and Demand.
• Stay up-to-date on industry trends and emerging yield opportunities; recommend and pilot innovative monetization solutions.