Senior Director Consumer Engagement
adidas
Communications Director
Ford Motor Company
full-time
Posted on:
Origin: • 🇿🇦 South Africa
Visit company websiteJob Level
Lead
About the role
- Lead the development, implementation and management of product, corporate and internal communications strategies across stakeholders and channels.
- Provide guidance and counsel in planning and executing corporate, product and employee communications initiatives, including new product launches.
- Develop and implement innovative, digital-first communications strategies and drive impactful storytelling for South African audiences.
- Partner with Marketing to explore direct-to-consumer communication such as social media, influencer partnerships, and owned digital channels.
- Lead media relations strategy, act as primary media contact, and supervise responses to media inquiries, press releases, and events.
- Identify and proactively manage potential issues and provide guidance on mitigation strategies.
- Develop and implement sustainability, community engagement, and social impact initiatives aligned with Ford's values.
- Provide people leadership to direct reports, manage HR requirements, and ensure effective team governance and budget controls.
- Partner with senior leadership to craft briefing materials, speeches, and presentations.
- Conduct research and analysis of industry trends, market dynamics, and competitor activities to identify communication opportunities.
- Liaise with global and regional communications teams to align and execute strategy.
- Participate in senior management projects as directed by the Ford South Africa CEO and Board of Directors.
Requirements
- 10–15 years of communications experience, including team leadership.
- Bachelor’s degree in Communications, Public Relations, or related field.
- Deep understanding of the South African media, digital, and automotive landscape.
- Project management experience, including budget control.
- Ability to build and cultivate relationships across functions and grade levels.
- Experience providing trusted counsel to business leaders.
- Strong commercial acumen and advocacy for a communications point of view.
- Proven ability to create and execute a modern Communications Strategy, with expertise in digital channels and storytelling.
- Excellent writing skills, attention to detail, and curiosity.
- Ability to understand and adapt to the motivations and needs of diverse audiences.
- Diplomacy, resilience under pressure, and strong interpersonal skills.
