Chief Marketing Officer

• Build the whole marketing department and execute a compelling marketing strategy to position Alea as #1 aggregation platform.
• Analyze market trends, consumer insights, and competitor activities to inform strategic decisions and maximise ROI.
• Create and develop Alea’s brand awareness and comprehensive go-to-market strategy and marketing plans.
• Define Marketing and department KPIs, monitor results and report to COO and Board.
• Generate content for social media, press/media pitching, website, blog posts, videos, conference presentations, infographics and brochures.
• Collaborate with Art Director, sales, product, engineering, and leadership to drive new business and own pipeline numbers.
• Design cross-functional and cross-channel campaigns and own full customer journey across all marketing touchpoints.
• Lead and oversee product launches, global marketing activities, social presence, customer events and conferences.
• Create and maintain sales enablement library: case studies, elevator pitches, product overviews, brochures, presentations.
• Optimize marketing touchpoints using data across funnel stages; plan and host online/offline events.
• Empower decision making through business cases and collaborate with sales and Board to guide acquisition and engagement strategy.
• Manage entire marketing function: demand generation, PR, branding, web optimization, design, etc.

Head of Marketing

Commercial Marketing Executive

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Aerospace Co‑Founder / CMO

Chief Commercial Officer

Head of Marketing