Senior Product Manager, Social Advertising
Fluency - Advertising Automation Platform
RealmRPA
Senior Product Manager, Programmatic Advertising
Fluency - Advertising Automation Platform
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
RPA
About the role
- Lead ongoing development and enhancement of Fluency’s platform
- Partner with the Director of Product to define and execute the product vision, strategy, and ongoing product enhancements
- Conduct market research to evaluate and prioritize product opportunities aligned with business goals
- Establish and manage best practices for incorporating qualitative user feedback into product development
- Monitor and drive user adoption at the feature level to inform iterative product evolution
- Support development and delivery of weekly and monthly milestones within the quarterly product roadmap
- Contribute to revenue modeling and help define pricing strategies for product offerings
- Lead adoption efforts for new products and features through coordinated rollout plans and marketing materials (internal and external)
- Serve as an internal leader in articulating and solving complex business problems related to platforms, systems, and infrastructure
- Identify and remove blockers that may delay launches or impede project success
- Collaborate directly with technical leaders to align on product vision and problem-solving approaches
- Provide regular updates to senior leadership on product progress, challenges, and strategic direction
- Foster strong working relationships across Engineering, Sales, Marketing, Learning, and Customer Success with emphasis on quality, reliability, and scalable solutions
Requirements
- 10+ years of product management experience, with a strong emphasis on platforms and systems
- 5+ years of experience with digital advertising products in programmatic environments (e.g., The Trade Desk, Basis, Amazon DSP)
- Solid understanding of software development processes, Agile methodologies, and tools (e.g., Trello, Jira)
- Ability to translate technical requirements and collaborate effectively with engineering teams
- Proven track record of turning customer feedback into high-impact features
- Experience with customer journey mapping, user personas, and empathy-driven design (a plus)
- Strong data analysis skills and a metrics-driven mindset
- Experience with A/B testing, user analytics, and feedback tools
- Excellent verbal and written communication skills; comfortable presenting to executives
- Comfortable navigating ambiguity, critical thinking, and solving complex problems
- Ability to understand and discuss technical concepts while prioritizing and evaluating opportunities
- Knowledge of data-informed development methodologies and current software development best practices
- Must be based in the United States (position is remote US based)
