Fluency - Advertising Automation Platform

Director

• Identify and establish relationships with new prospective clients to drive business growth.
• Effectively demonstrate the Fluency Platform to various stakeholders within a prospective client’s organization, including users, directors, managers, and executives.
• Develop and present compelling business cases to showcase the value of Fluency’s implementation for prospective clients.
• Maintain a proactive follow-up routine and outreach strategy to generate new business opportunities.
• Close new business deals, ensuring successful conversion from prospect to client.
• Travel to meet with prospective clients and attend industry events, up to 35%, though typically less.
• Maintain an organized pipeline and regularly communicate updates to executives.
• Act as the voice of the customer, providing insights and feedback to internal teams.
• Contribute to the development of onboarding guides and best practices to ensure smooth client integration.
• Support and drive efforts to ensure seamless onboarding for new clients, ensuring they have a positive experience from day one.
• Contribute to internal training and education efforts related to the digital marketing landscape and strategies.
• Collaborate with Advertising Engineers to ensure a smooth transition from the client sale to the implementation and launch phase.

Mid Market Solutions Director

Frontend Engineer

• Build key product features continuously improving the experience for our customers.
• Work with the Product and UX teams on current projects, interpreting product ideas and mockups to create new web-based user interfaces.
• Balance a consistent look and feel across the application with fresh features.
• Collaborate often with other Software Engineers to define and refine our REST API.
• Jump in to solve client issues with one of the existing product modules.
• Project planning and execution based on the product development pipeline
• Collaboration across multiple business units and functional departments to develop and deploy solutions that address key business initiatives
• Gather and refine specifications and requirements based on technical needs
• Write well designed, testable, efficient code by using the best software development practices
• Implement and help evolve website interface by using standard HTML/CSS/JS practices
• Integrate data from various back-end services and databases
• Create and maintain software documentation
• Actively seeks and removes impediments to team success regardless of origination
• Present issues and risks to management in a timely manner with proposed mitigation
• Influencing technology and architectural decisions
• Continuously improves software development productivity, quality, predictability, and team morale

Senior Frontend Engineer

Product Manager

• Lead ongoing development and enhancement of Fluency’s platform
• Partner with the Director of Product to define and execute the product vision, strategy, and ongoing product enhancements
• Conduct market research to evaluate and prioritize product opportunities aligned with business goals
• Establish and manage best practices for incorporating qualitative user feedback into product development
• Monitor and drive user adoption at the feature level to inform iterative product evolution
• Support development and delivery of weekly and monthly milestones within the quarterly product roadmap
• Contribute to revenue modeling and help define pricing strategies for product offerings
• Lead adoption efforts for new products and features through coordinated rollout plans and marketing materials (internal and external)
• Serve as an internal leader in articulating and solving complex business problems related to platforms, systems, and infrastructure
• Identify and remove blockers that may delay launches or impede project success
• Collaborate directly with technical leaders to align on product vision and problem-solving approaches
• Provide regular updates to senior leadership on product progress, challenges, and strategic direction
• Foster strong working relationships across Engineering, Sales, Marketing, Learning, and Customer Success with emphasis on quality, reliability, and scalable solutions

Senior Product Manager, Programmatic Advertising

• Lead the vision, strategy, and roadmap for social advertising features in Fluency’s platform in collaboration with the Director of Product
• Conduct market research to evaluate and prioritize opportunities aligned to business goals (lower CAC, scale revenue, accelerate recognition)
• Institute and manage best practices for qualitative user feedback and quantitative data analytics in product development
• Drive and measure feature-level user adoption to support iterative improvement
• Support development and delivery of weekly and monthly milestones aligned with quarterly product plans
• Contribute to revenue modeling and define pricing strategies for product offerings
• Lead adoption of new products/features through rollout plans and internal/external marketing materials
• Identify and solve complex platform, systems, and infrastructure business problems and surface blockers
• Partner with technical leaders to ensure alignment with product vision and collaboratively solve challenges
• Regularly communicate progress, learnings, and strategic updates to senior executives
• Build and maintain strong cross-functional relationships focused on quality, reliability, and scalability

Mid Market Solutions Director

Senior Frontend Engineer

Senior Product Manager, Programmatic Advertising

Senior Product Manager, Social Advertising