Fluency - Advertising Automation Platform

Product Manager

• Lead the vision, strategy, and roadmap for social advertising features in Fluency’s platform in collaboration with the Director of Product
• Conduct market research to evaluate and prioritize opportunities aligned to business goals (lower CAC, scale revenue, accelerate recognition)
• Institute and manage best practices for qualitative user feedback and quantitative data analytics in product development
• Drive and measure feature-level user adoption to support iterative improvement
• Support development and delivery of weekly and monthly milestones aligned with quarterly product plans
• Contribute to revenue modeling and define pricing strategies for product offerings
• Lead adoption of new products/features through rollout plans and internal/external marketing materials
• Identify and solve complex platform, systems, and infrastructure business problems and surface blockers
• Partner with technical leaders to ensure alignment with product vision and collaboratively solve challenges
• Regularly communicate progress, learnings, and strategic updates to senior executives
• Build and maintain strong cross-functional relationships focused on quality, reliability, and scalability

Senior Product Manager, Social Advertising