Brand Strategist / Senior Brand Strategist
Penta Group
Job Level
Mid-LevelSenior
About the role
- Create impactful and high-quality social media and web content, both written and video, from the idea phase to publishing
- Create compelling and platform-specific content that resonates with the target audience and maximizes engagement
- Spotlight the top athletes and personalities in hockey with interesting stories
- Travel around the world to cover live events; interview coaches and athletes and create engaging social media content
- Work with the team in content creation meetings and brainstorming to develop strategies that grow and engage the community
- Keep a pulse on fans and key figures in the sport, elicit and listen to audience feedback to improve content
- Handle multiple content projects at once and manage competing priorities
- Monitor breaking news in hockey beneath the NHL to provide comprehensive coverage
- Act as a social media influencer and identify other big social media entities to help promote content
Requirements
- Canadian-based (role specified as Canadian-based and required to be based in Waterloo, ON)
- Lives and breathes hockey, specifically junior, college and professional ranks leading into the NHL
- Professional or extensive personal content creation experience
- Able to bring innovative and impactful story ideas to life through written and video content with a heavy emphasis on social media
- Proven track record of creating engaging social media content and growing audience engagement
- Prepared to travel around the world to cover live events
- Ability to interview coaches and athletes and create engaging social media content on location
- Organized; able to prioritize time and manage multiple projects simultaneously
- Creative and analytical; able to develop unique takes on stories and execute them
- News hound: stay on top of every story beneath the NHL and provide comprehensive coverage
- Able to work with management and independently
- Competitive, driven, and results-oriented
- Prepared to share a portfolio and samples outlining accomplishments
- Bonus: bachelor’s degree from a four-year college in a related field
