About the role
- Be the face of Flo’s women’s health and wellness storytelling for 40+ audiences
- Work closely with the social media manager to create scroll-stopping perimenopause content that converts
- Involved throughout the entire process from pitch to publish (pitching ideas, filming, producing, editing, publishing)
- Transform perimenopause and health-related insights into snackable, trustworthy content that builds awareness and community engagement
- Develop content that explains Flo’s features and product value in ways that feel approachable and relevant to a 40+ audience
- Identify trend opportunities for perimenopause and turn content around quickly
- Collaborate with internal teams to align social content with brand and product priorities while staying audience-first
Requirements
- US-based (East Coast)
- Experience creating and fronting social content that resonates with 40+ audiences
- Thorough understanding of TikTok and Instagram storytelling
- Proven ability to translate medical/product topics into accessible, engaging storytelling
- Has an established network of freelance editors, videographers, and creative collaborators
- Experience in filming and producing content independently
- Independent, proactive, and comfortable working in a fast-and-learn environment
- Personal experience of perimenopause is a strong plus
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content creationstorytellingfilmingproducingeditingpublishingsocial media managementtrend analysisaudience engagementmedical translation
Soft skills
independenceproactivitycollaborationcreativityadaptabilitycommunicationnetworkingaudience-first mindsetapproachabilitycommunity building