Director of Membership
Axios
Job Level
Senior
About the role
- Own activation strategy: Develop and own the end-to-end activation strategy and roadmap, focusing on delivering "wow-moments" that hook new users in their first session
- Guide new users from sign-up to their first wow moment by making onboarding seamless, intuitive, and inspiring
- Collaborate and experiment: Partner closely with Design, Engineering, and Data to identify opportunities, develop initiatives, and run data-driven experiments to improve funnel performance
- Define and analyze metrics: Establish, track, and analyze key activation metrics, translating insights from data and user research into clear roadmap priorities and product decisions
- Communicate for impact: Clearly communicate vision, strategy, and results to stakeholders and leadership to ensure alignment and build momentum for initiatives
- Participate in interview/take-home challenge process and present outcomes to leadership
Requirements
- 4+ years of Product Management experience with a proven track record of shipping impactful, user-facing products, ideally in a Growth-focused role or an entrepreneurial background
- Strong analytical skills with experience deep-diving into funnel metrics, identifying opportunities, and running A/B tests to drive measurable success
- Strong product sense: Ability to apply design thinking, identify the real user problem, and build the right solution that drives both user value and business growth
- Strategic execution: A balance of strategic thinking with a strong bias for action, allowing you to move quickly and decisively in a fast-paced environment
- Proactive ownership: A hands-on, accountable owner with a customer-first mindset who proactively translates user needs into product improvements
- Inspirational communicator: Excellent communication skills with the ability to inspire teams, influence roadmaps, and clearly present outcomes to stakeholders
- Ability to work in Berlin office three days per week (Mon, Wed, Fri)
- Application asks whether candidate requires sponsorship to work in Germany
