Director, Programming (OVN)
Warner Bros. Discovery
Salary
💰 $105,000 - $150,000 per year
Job Level
Lead
About the role
- Lead the strategy and execution of marketing across the entire membership lifecycle: awareness, acquisition, onboarding, engagement, and retention
- Own roadmap for campaign strategy, creative messaging, channel performance, offer testing, and member communications
- Drive paywall optimization, pricing and packaging strategy, and offer testing to maximize conversion and lifetime value
- Shape membership value propositions using audience insights, qualitative and quantitative research, and competitive benchmarking
- Own landing page strategy, A/B testing, messaging, and UX to improve user journeys and acquisition performance
- Develop new member benefits (premium content, webinars, swag, surprise-and-delight moments) and ensure seamless delivery across platforms
- Oversee paid media, email, lifecycle, and onsite strategies with a performance mindset
- Optimize lifecycle marketing from onboarding through renewal, including win-back and churn-reduction programs
- Oversee membership customer service support and implement scalable systems for member feedback and database integrity
- Mentor and develop a small team of marketers and membership operators; build a culture of ownership and experimentation
- Act as strategic partner to Product, Tech, Editorial, and Revenue teams; lead stakeholder communications and reporting
- Own revenue and membership pacing forecasts, goal-setting, reporting, and translate performance insights into optimization plans
Requirements
- 8+ years of hands-on experience in growth, digital, or performance marketing
- Experience promoting products within a recurring revenue, subscription, or membership business model, with a track record of success
- At least 5 years of experience managing high-performing teams, with focus on mentorship and talent development
- Strong analytical skills and quantitative capabilities; comfortable with experimentation, segmentation, reporting, and translating insights into action
- Demonstrated ability to lead cross-functional initiatives and align marketing strategy with product, editorial, and business objectives
- Strategic mindset with flexibility to pivot quickly in a fast-paced environment
- Mission-driven approach, entrepreneurial energy, and passion for building marketing systems that scale
