FitLab

Email Marketing Specialist

FitLab

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $75,000 - $80,000 per year

Job Level

Mid-LevelSenior

Tech Stack

JavaScriptSaltStack

About the role

  • Foster, support, and value diversity, equality, and inclusion in the workplace
  • Daily hands-on execution of email marketing campaigns
  • Build and optimize automated flows that support the business objectives
  • Monitor and analyze campaign results and provide recommendations on how to improve performance
  • Build and own the email campaign calendar in conjunction with brand managers
  • Ensure email campaigns content is compelling, accurate and on brand
  • Maintain healthy sending habits and monitor for any potential performance issues
  • Utilize project management software to align on project and campaign prioritization
  • Comfortable reviewing email copy and design for errors

Requirements

  • Minimum 4+ years’ experience leading successful email marketing campaigns and strategies.
  • Experienced people leader who has built, developed, and retained high-performing teams.
  • Proven experience leading communication strategies and execution of marketing initiatives.
  • Strong analytic skills and experience reporting on full funnel metrics
  • Experience in an advanced email platform, Klaviyo preferred
  • Fitness or related industry experience preferred
  • Proven experience in testing methodologies, versioning/personalization.
  • Strong organization and time management skills.
  • Ability to work independently as well as collaboratively.
  • Experience with Excel, PowerPoint, Google Docs, etc.
  • Clear and effective written and verbal communication and strong interpersonal skills.