FitLab

Procurement

• Oversee demand planning, inventory management, procurement, and production coordination across DTC, Wholesale, Retail Direct, and International Drop Ship channels.
• Develop and execute a comprehensive inventory strategy that aligns with business goals, performance metrics, and growth plans.
• Lead and mentor the Procurement & Production Specialist and Procurement & Production Manager roles, ensuring clear objectives and accountability.
• Implement best-in-class supply chain processes to enhance efficiency, reduce costs, and improve fulfillment performance.
• Own and manage the demand planning process, improving forecast accuracy using historical data, sales trends, and market insights.
• Collaborate with Product, Sales & Marketing, Finance, Logistics, and Operations to incorporate launches, promotions, and budget alignment.
• Establish and maintain optimal inventory levels, replenishment policies, safety stock, reorder points, and manage VMI program.
• Oversee supplier selection, negotiation, contract management, and supplier performance metrics to drive improvement.
• Oversee contract manufacturing operations, enforce SOPs, quality control measures, compliance standards, and production deadlines.
• Implement technology solutions (ERP, forecasting tools, supply chain analytics) and develop KPI dashboards for visibility and decision-making.
• Drive continuous improvement initiatives to enhance production efficiency and reduce costs.
• Perform other job-related projects/duties as assigned.

Director of Planning, Procurement and Production

Ecommerce

• Merchandise products and collections across Shopify storefronts, ensuring accuracy and consistency
• Evaluate customer shopping paths and understand user behavior by cohort to gain insights and action on data based on user journeys and friction points
• Manage event setup within “Let’s Do This” (Ragnar), including race creation, pricing updates, and data accuracy
• Manage new product uploads, including imagery, variants, tagging, and SEO setup
• Optimize product recommendations and upsells to positively affect AOV
• Schedule and QA homepage updates, promotional assets, and campaign launches
• Monitor inventory availability and manage out-of-stock and back-in-stock scenarios
• Analyze and optimize site search and collection filtering for an easy shopping experience
• Provide weekly and monthly reporting on site performance and merchandising KPIs, highlighting insights and recommendations
• Partner with Sr. Manager, eCommerce on site optimizations, QA for dev enhancements, and longer-term projects such as Shopify theme updates
• Document key processes to support scale across product launches, reporting, and merchandising updates
• Assist Customer Service & Warehouse departments with order management & customer service issues
• Foster, support, and value diversity, equity, and inclusion in the workplace
• Perform other related projects/duties as assigned

Ecommerce Specialist

Social Media Manager

• Develop, execute, and optimize paid social media campaigns across Meta, TikTok, and other platforms to drive purchases and sales.
• Develop and implement comprehensive paid social media strategies aligned with Fitlab's marketing objectives.
• Manage end-to-end campaign execution, including planning, budgeting, ad creation, and performance analysis.
• Manage and allocate advertising budgets, monitor budget pacing, and adjust allocations to meet KPIs.
• Create strategic creative briefs and provide input on ad copy, visuals, and formats.
• Oversee campaigns across Facebook, Instagram, TikTok, and emerging channels; stay updated on platform changes.
• Conduct market research to identify and segment target audiences for multiple brands in the portfolio.
• Regularly analyze campaign performance metrics (impressions, CTR, conversion rates, ROAS) and implement A/B tests and optimizations.
• Prepare detailed reports on campaign performance and provide actionable insights and recommendations to stakeholders.
• Collaborate with teams across Fitlab's portfolio of fitness and wellness brands; additional duties as assigned.
• Up to 20 hours per week (part-time role).

Paid Social Media Buyer

Email Marketing Manager

• Foster, support, and value diversity, equality, and inclusion in the workplace
• Daily hands-on execution of email marketing campaigns
• Build and optimize automated flows that support the business objectives
• Monitor and analyze campaign results and provide recommendations on how to improve performance
• Build and own the email campaign calendar in conjunction with brand managers
• Ensure email campaigns content is compelling, accurate and on brand
• Maintain healthy sending habits and monitor for any potential performance issues
• Utilize project management software to align on project and campaign prioritization
• Comfortable reviewing email copy and design for errors

Director of Planning, Procurement and Production

Ecommerce Specialist

Paid Social Media Buyer

Email Marketing Specialist