First Media US

Media Buyer, Snapchat Specialist

First Media US

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Snapchat Media Specialist to spearhead the launch and management of high-budget paid social campaigns. Develop, launch, and scale paid advertising campaigns on Snapchat, focusing on activating new accounts and driving growth. Effectively manage high-volume budgets to meet CPA, ROAS, and LTV targets. Collaborate with creative teams to create compelling ad assets that deliver strong performance. Lead structured testing frameworks (audience, bidding, creative, and funnel strategies) to accelerate learnings and drive growth. Monitor daily performance and make real-time optimisations to maximise ROI. Identify scaling opportunities across accounts and implement best practices. Work with the Dev team to help build and test internal tools to improve performance. Leverage Snapchat Ads Manager and other analytics tools to evaluate performance. Provide clear reporting on campaign effectiveness, insights, and next steps for scaling. Translate data into actionable recommendations for both internal stakeholders and the client collaborating with the client team. Maintain working knowledge of Meta Ads Manager and assist with campaign support YouTube and TikTok expertise is preferred to help build and execute cross-platform media strategies.

Requirements

  • 3 to 5+ years of hands-on experience in media buying, specifically on Snapchat. Proven track record of managing large monthly budgets effectively on Snap and other platforms. Strong understanding of key performance indicators (KPIs) for paid social, including Cost Per Acquisition (CPA), Return on Advertising Spend (ROAS), Click-Through Rate (CTR), Lifetime Value (LTV), and funnel efficiency. Experience in launching new accounts and scaling them quickly and sustainably. Proficient in media buying on Meta and TikTok; familiarity with YouTube is a strong advantage. Excellent analytical skills. Preference for candidates in the Eastern Standard Time (EST) zone. Availability to work a 5-day schedule, including one weekend day (e.g., Sunday to Thursday or Tuesday to Saturday).