First Media US

Marketing

• Develop, launch, and scale paid advertising campaigns primarily across Meta (Facebook and Instagram), with opportunities to support additional paid media channels.
• Own account performance and drive growth while maintaining CPA, ROAS, revenue, and LTV goals.
• Manage and optimize substantial monthly advertising budgets across multiple accounts.
• Manage and scale performance marketing campaigns across both U.S. and international markets, adapting strategies to account for regional performance trends, audience behaviors, and business objectives.
• Partner closely with creative strategists, designers, and content teams to develop high-performing ad concepts and creative testing roadmaps.
• Identify growth opportunities and build scalable media strategies that support client and business objectives.
• Lead structured testing initiatives across audiences, creative, bidding strategies, placements, landing pages, and funnel experiences.
• Monitor campaign performance daily and make data-driven optimizations to improve efficiency and scale.
• Analyze performance trends to identify actionable opportunities and risks.
• Work closely with internal development and data teams to build and test tools that improve campaign performance and operational efficiency.
• Proactively identify new growth opportunities, platform features, and testing methodologies that can improve account performance.
• Utilize Meta Ads Manager and reporting tools to evaluate campaign performance and identify growth opportunities.
• Deliver clear, actionable reporting and strategic recommendations to internal stakeholders and client-facing teams.
• Translate complex performance data into meaningful insights and next steps.
• Support and contribute to broader paid media initiatives across additional channels.
• Share platform-specific learnings and identify opportunities to scale successful strategies across channels.
• Stay current on platform updates, industry trends, and emerging advertising opportunities.

Senior Performance Media Buyer – Meta Focus