Senior Performance Media Buyer – Meta Focus

First Media US

Senior Performance Media Buyer at First Media managing Meta advertising campaigns. Collaborating with creative teams to drive growth and optimize performance for U.S.

Posted 6/25/2026full-timeRemote • New York • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Develop, launch, and scale paid advertising campaigns primarily across Meta (Facebook and Instagram), with opportunities to support additional paid media channels.
Own account performance and drive growth while maintaining CPA, ROAS, revenue, and LTV goals.
Manage and optimize substantial monthly advertising budgets across multiple accounts.
Manage and scale performance marketing campaigns across both U.S. and international markets, adapting strategies to account for regional performance trends, audience behaviors, and business objectives.
Partner closely with creative strategists, designers, and content teams to develop high-performing ad concepts and creative testing roadmaps.
Identify growth opportunities and build scalable media strategies that support client and business objectives.
Lead structured testing initiatives across audiences, creative, bidding strategies, placements, landing pages, and funnel experiences.
Monitor campaign performance daily and make data-driven optimizations to improve efficiency and scale.
Analyze performance trends to identify actionable opportunities and risks.
Work closely with internal development and data teams to build and test tools that improve campaign performance and operational efficiency.
Proactively identify new growth opportunities, platform features, and testing methodologies that can improve account performance.
Utilize Meta Ads Manager and reporting tools to evaluate campaign performance and identify growth opportunities.
Deliver clear, actionable reporting and strategic recommendations to internal stakeholders and client-facing teams.
Translate complex performance data into meaningful insights and next steps.
Support and contribute to broader paid media initiatives across additional channels.
Share platform-specific learnings and identify opportunities to scale successful strategies across channels.
Stay current on platform updates, industry trends, and emerging advertising opportunities.

Requirements

What you’ll need

5+ years of hands-on paid media buying experience, with deep expertise in Meta advertising.
Proven track record of managing and scaling high-spend performance marketing accounts while achieving aggressive growth targets.
Extensive experience with campaign optimization, creative testing, audience strategy, and account scaling.
Strong understanding of key performance marketing metrics, including CPA, ROAS, CTR, CVR, CAC, LTV, MER, and funnel performance.
Demonstrated success launching new campaigns, growing accounts, and driving sustainable performance improvements.
Experience working closely with creative teams to develop and iterate winning ad concepts.
Experience managing campaigns across both U.S. and international markets.
Strong analytical and problem-solving skills with the ability to make decisions using data.
Excellent communication and stakeholder management skills.
Self-motivated, highly accountable, and energized by achieving ambitious growth goals.
US-based and able to work primarily within Eastern Time Zone business hours.
Availability to work a 5-day schedule, including one weekend day (e.g., Sunday–Thursday or Tuesday–Saturday).

Benefits

Comp & perks

top-shelf medical
dental
vision
unlimited PTO
401K with match

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid media buyingcampaign optimizationcreative testingaudience strategyaccount scalingperformance marketing metricsCPAROASCTRCVR

Soft Skills

analytical skillsproblem-solving skillscommunication skillsstakeholder managementself-motivatedaccountablegrowth-oriented