First Media US

Marketing

• Snapchat Media Specialist to spearhead the launch and management of high-budget paid social campaigns. Develop, launch, and scale paid advertising campaigns on Snapchat, focusing on activating new accounts and driving growth. Effectively manage high-volume budgets to meet CPA, ROAS, and LTV targets. Collaborate with creative teams to create compelling ad assets that deliver strong performance. Lead structured testing frameworks (audience, bidding, creative, and funnel strategies) to accelerate learnings and drive growth. Monitor daily performance and make real-time optimisations to maximise ROI. Identify scaling opportunities across accounts and implement best practices. Work with the Dev team to help build and test internal tools to improve performance. Leverage Snapchat Ads Manager and other analytics tools to evaluate performance. Provide clear reporting on campaign effectiveness, insights, and next steps for scaling. Translate data into actionable recommendations for both internal stakeholders and the client collaborating with the client team. Maintain working knowledge of Meta Ads Manager and assist with campaign support YouTube and TikTok expertise is preferred to help build and execute cross-platform media strategies.

Media Buyer, Snapchat Specialist