Paid Social Campaign Manager
Forbes
Paid Media Manager
AMFM Healthcare
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $80,000 - $120,000 per year
Job Level
Mid-LevelSenior
About the role
- Reports to Director of Digital Marketing.
- Develop, manage, and optimize paid search campaigns on Google Ads and Microsoft Advertising (Bing Ads), including keyword research, ad copy creation, and bid management.
- Continuously monitor and optimize campaigns to improve performance metrics such as click-through rates (CTR), cost-per-click (CPC), conversion rates, and return on ad spend (ROI).
- Utilize audience segmentation and demographic targeting to reach the right customers at the right time.
- Allocate and manage budgets effectively to ensure efficient use of advertising spend while meeting KPIs.
- Analyze campaign data using tools like Google Analytics, Google Ads Editor, and Microsoft Advertising tools to provide actionable insights and recommendations.
- Conduct A/B testing on ad creatives, landing pages, and bidding strategies to identify high-performing variations.
- Perform in-depth keyword research and negative keyword management to enhance campaign relevance and reduce wasted spend.
- Prepare detailed performance reports for stakeholders, highlighting key metrics, trends, and optimization strategies.
- Keep on top of industry trends, algorithm updates, and new features in Google Ads and Microsoft Advertising.
- Work closely with content, SEO, and creative teams to align paid search strategies with overall marketing goals and funnels.
Requirements
- Must be 18 years or older to apply for this position
- Successful completion of the ADP Selective Screening Services background check as well as any other state, federal or company required background/record check.
- Google Ads Certification (Search) preferred; Microsoft Advertising Certification is a plus.
- Bachelor’s degree in Marketing, Business, or a related field preferred, or equivalent professional experience.
- Minimum 4+ years of experience building/managing paid search campaigns on Google Ads and Microsoft Advertising, with a proven track record of driving successful outcomes.
- Proficiency in Google Ads, Microsoft Advertising, Google Analytics, and bid management tools.
- Familiarity with third-party tools like SEMrush, SalesForce, Ahrefs, or similar is a plus.
- Strong ability to interpret data, identify trends, and make data-driven decisions to optimize campaign performance.
- Excellent written and verbal communication skills for creating compelling ad copy and presenting insights to stakeholders.
- Meticulous approach to campaign setup, monitoring, and optimization to ensure accuracy and effectiveness.
- Experience in the healthcare paid advertising space.
- Experience with other paid media channels (e.g., youtube, social media) is a plus but not required.
- Knowledge of SEO principles to complement paid search strategies.
- Familiarity with landing page optimization and conversion rate optimization (CRO).
- Comfortability with collaboration cross-departmentally to ensure campaigns are accurate to our offerings.
- Knowledge of the clinical, medical, and miscellaneous services provided to the clients.
- Ability to be professional and maintain a positive attitude and relationships with coworkers.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
- Physical Requirements: Ability to work on a computer/keyboard, use electronic systems, communicate with others through written and verbal formats, ability to sit, stand, or walk for long periods of time, ability to climb stairs, listening, reading comprehension, lifting up to 20lbs.
