AMFM Healthcare

Performance Marketing

• Reports to Director of Digital Marketing.
• Develop, manage, and optimize paid search campaigns on Google Ads and Microsoft Advertising (Bing Ads), including keyword research, ad copy creation, and bid management.
• Continuously monitor and optimize campaigns to improve performance metrics such as click-through rates (CTR), cost-per-click (CPC), conversion rates, and return on ad spend (ROI).
• Utilize audience segmentation and demographic targeting to reach the right customers at the right time.
• Allocate and manage budgets effectively to ensure efficient use of advertising spend while meeting KPIs.
• Analyze campaign data using tools like Google Analytics, Google Ads Editor, and Microsoft Advertising tools to provide actionable insights and recommendations.
• Conduct A/B testing on ad creatives, landing pages, and bidding strategies to identify high-performing variations.
• Perform in-depth keyword research and negative keyword management to enhance campaign relevance and reduce wasted spend.
• Prepare detailed performance reports for stakeholders, highlighting key metrics, trends, and optimization strategies.
• Keep on top of industry trends, algorithm updates, and new features in Google Ads and Microsoft Advertising.
• Work closely with content, SEO, and creative teams to align paid search strategies with overall marketing goals and funnels.

Paid Media Manager