Marketing Automation Specialist
UPROSPECT
WordPress
Marketing Operations Manager
First American
full-time
Posted on:
Location Type: Remote
Location: Remote • Arizona, California, Idaho, Nevada, Utah • 🇺🇸 United States
Visit company websiteSalary
💰 $95,400 - $127,100 per year
Job Level
SeniorLead
About the role
- Ensure the integrity of our marketing data, systems, and performance measurement
- Own the operational foundation that makes every marketing dollar accountable
- Unify data across disparate systems into a trusted, single view of marketing performance
- Coach and develop talent while building scalable processes to support future team growth
- Manage and coach direct report(s), ensuring clarity of goals, accountability, and professional growth
- Establish data governance practices to improve availability, accuracy, and usability for reporting and analysis
- Own campaign tracking architecture, UTM governance, and attribution setup
- Build dashboards for spend, performance, ROI, and pipeline contribution
- Lead experiment design and incrementality measurement across campaigns
- Establish and enforce data quality standards across all performance marketing activities
Requirements
- 7+ years in marketing operations, performance marketing, or related data-driven marketing roles
- Experience managing and developing operational or technical talent
- Proven expertise in tracking, attribution, and campaign QA
- Hands-on experience building dashboards, reporting frameworks, and governance processes
- Strong attention to detail, with a reputation for data accuracy and operational rigor
- Collaborative leader who can partner across marketing, analytics, and technology teams.
Benefits
- medical
- dental
- vision
- 401k
- PTO/paid sick leave
- employee stock purchase plan
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data governancecampaign trackingUTM governanceattribution setupdashboard buildingreporting frameworksperformance measurementincrementality measurementdata accuracyoperational rigor
Soft skills
coachingteam developmentgoal clarityaccountabilityprofessional growthcollaborationleadershipattention to detail
