Sales Manager, Pharma/Healthcare
Nielsen
Senior Portfolio Marketing Director
Fairfield Residential
full-time
Posted on:
Origin: • 🇺🇸 United States • Arizona, California, Colorado
Visit company websiteSalary
💰 $130,000 - $150,000 per year
Job Level
Senior
About the role
- Lead marketing strategy and execution for all new developments from concept and pre-leasing through full stabilization
- Serve as primary marketing partner to Development and Design teams on positioning, naming, identity, signage, and visual brand development
- Oversee and align Paid Digital and Creative teams to ensure cohesive storytelling and performance-driven campaigns
- Develop and manage comprehensive go-to-market plans including naming, branding, media planning, digital campaigns, social content, on-site materials, and launch activations
- Conduct market and competitive research to guide positioning, pricing support, and audience targeting
- Manage agency and vendor relationships to ensure timely, high-quality execution
- Partner with Leasing and Operations to drive traffic, leads, and conversions through data-informed strategies
- Define and track KPIs to monitor campaign success and optimize performance
- Mentor and lead a high-performing marketing team, fostering collaboration and creative innovation
- Stay current with trends in digital marketing, real estate branding, and consumer behavior
Requirements
- 8–10+ years of progressive experience in real estate marketing, with a focus on new development, lease-ups, or brand launches
- Deep understanding of multifamily or mixed-use development
- Strong experience partnering with design and development teams
- Proven leadership over cross-functional marketing teams, including paid media and creative
- Exceptional communication and project management skills
- Demonstrated success in launching integrated marketing campaigns that drive measurable results
- Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s degree a plus)
