Fairfield Residential

Chief Marketing Officer

• Lead marketing strategy and execution for all new developments from concept and pre-leasing through full stabilization
• Serve as primary marketing partner to Development and Design teams on positioning, naming, identity, signage, and visual brand development
• Oversee and align Paid Digital and Creative teams to ensure cohesive storytelling and performance-driven campaigns
• Develop and manage comprehensive go-to-market plans including naming, branding, media planning, digital campaigns, social content, on-site materials, and launch activations
• Conduct market and competitive research to guide positioning, pricing support, and audience targeting
• Manage agency and vendor relationships to ensure timely, high-quality execution
• Partner with Leasing and Operations to drive traffic, leads, and conversions through data-informed strategies
• Define and track KPIs to monitor campaign success and optimize performance
• Mentor and lead a high-performing marketing team, fostering collaboration and creative innovation
• Stay current with trends in digital marketing, real estate branding, and consumer behavior

Senior Portfolio Marketing Director