Senior Associate, Segment Marketing
Humana
Director, Enterprise Marketing
ezCater
full-time
Posted on:
Location Type: Remote
Location: Remote • Massachusetts • 🇺🇸 United States
Visit company websiteSalary
💰 $187,000 - $260,000 per year
Job Level
Lead
About the role
- Lead and inspire a team of B2B marketers to deliver against audacious goals
- Drive a comprehensive marketing strategy across Demand Generation, Account Based Marketing, and Enterprise Product Marketing
- Partner with our in-house performance marketing team to scale our pipeline contribution through a multi-channel demand generation engine (ABM, content, paid media, direct mail, and SEM), testing into new media channels and identifying high-impact growth levers
- Collaborate with our Lifecycle Marketing team to identify and deploy account-based activation and expansion programs within our managed accounts
- Work with cross-functional stakeholders to influence and drive the Enterprise GTM strategy
- Partner with the sales team to increase sales velocity and effectiveness, delivering programs that support our BDR and AE teams
Requirements
- 10+ years in building and scaling B2B marketing programs, ideally in roles of increasing responsibility, preferably for tech solutions
- Proven success in building a sales pipeline via integrated multi-channel marketing campaigns, and a track record of successful collaboration with sales and product teams
- Fluency in Account Based Marketing strategy, execution, and measurement
- Ability to roll up your sleeves and dig in when needed
- A healthy amount of customer empathy and the ability to understand (and explain to others) the unique roles and motivations in our B2B buying process
- Strong leadership experience, including managing people and cross-functional initiatives
- Analytical mindset with the ability to turn data into actionable insights
- Excellent communication, project management, and stakeholder collaboration skills
- A “figure it out” mentality that drives you to take ownership in the face of ambiguity. You’re not afraid to fail and do better the next time.
Benefits
- Market competitive salary
- Stock options that you’ll help make worth a lot
- 12 paid holidays
- Flexible PTO
- 401K with ezCater match
- Health/dental/FSA
- Long-term disability insurance
- Mental health and family planning resources
- Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office
- A tremendous amount of responsibility and autonomy
- Wicked awesome co-workers
- Relish (and many more goodies) when you’re in our office
- Knowing that you helped transform the food for work space.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingDemand GenerationAccount Based MarketingEnterprise Product Marketingmulti-channel marketingsales pipeline developmentcampaign executiondata analysisproject management
Soft skills
leadershipcollaborationcustomer empathycommunicationanalytical mindsetstakeholder managementownershipadaptabilityproblem-solving
