Extreme Reach

Sales

• Ownership of ad-serving displacement / competitive take-away motions within performance-driven brands and agencies
• Drive new business and expansion revenue across ad serving, CTV/digital, creative lifecycle, and production services offerings.
• Position XR against incumbent ad-serving / measurement platforms, articulating both technical and commercial differentiation
• Sell to performance marketers, growth marketers, and acquisition-focused teams at brands and agencies.
• Engage performance, growth, media, and analytics stakeholders as well as marketing and procurement.
• Lead measurement, attribution, and digital reporting discussions (conversion tracking, pixels, performance analysis, etc.)
• Develop and execute outbound and inbound sales strategies to penetrate whitespace and expand wallet share.
• Build strong relationships with agencies and buying groups, including preferred partners such as Havas Edge, Lockard Wechsler, Cannella, and Icon.
• Collaborate closely with Customer Success, Solutions Architecture, Product, and Marketing teams to deliver a seamless customer experience.
• Maintain disciplined Salesforce hygiene and provide accurate forecasting and pipeline management.
• Achieve and exceed individual revenue quota while contributing to broader team success.

Sales Director, Direct Response

Sales Development Rep

• Prospect into target accounts using a mix of outbound calls, emails, social outreach, and inbound lead follow-up
• Qualify contacts based on business needs, budget, authority, and timeline
• Schedule discovery meetings and demos for Account Executives
• Maintain accurate and up-to-date records in CRM (e.g., Salesforce)
• Collaborate with Marketing on campaigns, messaging, and lead nurturing
• Develop a strong understanding of XR’s products, use cases, and customer personas
• Meet or exceed monthly and quarterly activity and pipeline targets
• Provide feedback on market trends, competitive intelligence, and customer needs

Sales Development Representative

Manager

• Support pricing and commercial decision-making by analyzing deal economics, discounting scenarios, and value-based concessions.
• Maintain and apply pricing and discounting frameworks to balance competitiveness, revenue growth, and margin objectives.
• Provide structured recommendations on pricing exceptions and non-standard commercial terms.
• Support the end-to-end deal review and approval process, ensuring timely, accurate, and compliant execution.
• Partner with Sales to structure custom and non-standard deals, including bundled offerings, multi-year agreements, and bespoke commercial terms.
• Coordinate closely with Legal and Finance to support contract workflows, approvals, and execution.
• Track contract milestones, non-standard terms, and key commercial obligations.
• Support analysis of renewal performance, pricing changes, and upsell/cross-sell opportunities.
• Maintain accurate reporting for renewals, amendments, and extensions.
• Build and maintain reporting on deal activity, pricing trends, approval volumes, turnaround times, and exception usage.
• Support ad hoc analyses and executive-ready materials for Sales Operations and Revenue Leadership.
• Identify patterns and insights to inform future pricing strategies and commercial guidelines.
• Ensure Salesforce and related systems accurately reflect pricing, approvals, contract terms, and renewal data.
• Support continuous improvement of commercial workflows, documentation, and reporting.
• Improve data quality and scalability of deal-related processes.

Sales Director, Direct Response

Sales Development Representative

Pricing & Deal Desk Manager