Lead deep-dive research into competitor technologies, including hardware, software, and services
Assess competitor messaging, positioning, pricing, partner programs, and go-to-market strategies
Build and maintain competitive profiles, battlecards, and intelligence dashboards for Extreme’s internal teams
Monitor industry trends and emerging technologies (e.g., AI-powered networking, automation, security, cloud) to anticipate competitive shifts
Provide insights to inform Extreme’s product management and technical marketing strategies
Collaborate with Sales, Technical Marketing, and Product Management to design structured sales plays that guide prospects through the buying cycle
Craft differentiated narratives and positioning that clearly communicate Extreme’s competitive advantages
Deliver enablement content including pitch decks, objection-handling guides, win wires, and training materials
Define engagement models (activities, touchpoints, talk tracks) to standardize and scale sales motions
Train and empower Extreme’s global sales teams to confidently use competitive insights and execute sales plays
Serve as a subject matter expert on competitor activity and differentiation during key deals, customer engagements, and analyst interactions
Partner with sales leadership to measure adoption, collect feedback, and refine content
Establish communication frameworks that make competitive intelligence timely, actionable, and accessible across regions and functions
Requirements
Bachelor’s degree in Marketing, Business, Engineering, Technical Marketing, Product Management, or related field (MBA preferred but not required)
5+ years of experience in product marketing, competitive intelligence, or market research; enterprise networking industry experience strongly preferred
Strong understanding of enterprise networking technologies (wired/wireless, data center, SD-WAN, cloud networking, AI-powered network management and operations)
Exceptional written and verbal communication skills, with the ability to turn technical depth into compelling, customer-facing stories
Demonstrated success in developing competitive assets, sales enablement content, and conducting sales training
Analytical, data-driven mindset with proven ability to influence product, marketing, and GTM decisions
Experience collaborating with cross-functional teams, including Sales, Product Marketing, and Product Management
Strong project management skills with the ability to prioritize and deliver results in a fast-paced environment