EvenUp

Platform Product Marketing Manager

EvenUp

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $155,000 - $175,000 per year

Job Level

Mid-LevelSenior

Tech Stack

Cloud

About the role

  • As a Platform Product Marketing Manager at EvenUp, you'll be the voice and strategic driver for our platform offerings. You’ll partner across product, engineering, sales, and marketing to define the narrative, develop messaging, launch new capabilities, enable the field, and fuel customer and partner adoption.
  • Craft Strategic Narrative & GTM: Define the value proposition and messaging for EvenUp’s platform—spanning core capabilities, integrations, and cross-product features. Drive go-to-market strategies that shape positioning, launches, campaigns, and ecosystem engagement.
  • Partner with Product, Sales & Engineering: Collaborate closely with product management, sales, customer success, and enablement to align roadmap priorities, messaging, and launch strategy.
  • Think Creatively About Content & Campaigns: Bring fresh, out-of-the-box ideas to how we tell our story in the market. Develop compelling collateral, campaigns, and creative assets—ranging from solution briefs to demos to thought-leadership content—that capture attention and resonate with diverse audiences.
  • Build Strong Customer Relationships: Engage directly with customers to deeply understand their needs, workflows, and aspirations. Use these insights to refine messaging, shape campaigns, and create customer-centric content. Develop advocates who can amplify our story through case studies, testimonials, and co-marketing opportunities.
  • Enable Sales & Internal Teams: Creative imaginative enablement materials—such as sales playbooks, competitive insights, one-pagers, solution briefs, presentations, demos—to empower teams to articulate platform value with confidence and creativity
  • Launch & Market Expansion: Lead platform-level launches and promotional initiatives. Experiment with new ways to engage customers and prospects across digital, social, analyst relations, events, and demand generation.
  • Research & Competitive Analysis: Conduct market research, competitive intel, and customer insights to refine messaging, uncover new opportunities, and support strategic planning.

Requirements

  • 4+ years in B2B SaaS product marketing, with platform or integration experience strongly preferred.
  • A creative thinker who isn’t afraid to experiment with bold ideas, unconventional formats, and new campaign approaches
  • Familiarity with AI-driven products and concepts, and the ability to translate them into clear, differentiated customer value.
  • Strong relationship builder who thrives on customer engagement and can translate customer feedback into impactful messaging, product and marketing initiatives
  • Strong cross-functional collaborator with experience influencing product, sales, and executive stakeholders
  • Analytical mindset with comfort using data to validate ideas and measure impact.
  • Ability to thrive in fast-paced, evolving environments with multiple priorities
  • Skilled at managing multiple priorities in fast-paced, ambiguous environments.