Product Marketing Manager
Paystone
Director of Product Marketing
Extreme Networks
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteJob Level
Lead
Tech Stack
CloudSwitching
About the role
- Lead the product marketing strategy for Extreme’s hardware portfolio, including switching, wireless access points, fabric networking, and SD-WAN.
- Develop portfolio-level value propositions and market segmentation strategies aligned with Extreme’s enterprise networking vision.
- Define category differentiation around performance, resiliency, scalability, energy efficiency, and integration with Extreme Platform ONE and AI-powered, cloud-based, network management.
- Partner with Product Management (for hardware) to influence roadmap priorities based on market insights, customer needs, and competitive trends.
- Craft compelling messaging and positioning that highlight how Extreme’s hardware solutions deliver end-to-end simplicity, automation, and security.
- Create high-impact marketing assets—solution briefs, whitepapers, datasheets, presentations, customer case studies, and web content—that articulate tangible business outcomes.
- Develop integrated narratives that connect hardware differentiation with software and AI capabilities.
- Lead GTM planning for major product introductions and lifecycle refreshes across wired, wireless, fabric, and SD-WAN product portfolios.
- Collaborate with Field Marketing and Demand Generation to design launch campaigns, events, and digital activations that accelerate awareness and pipeline growth.
- Build and maintain sales enablement materials, including battlecards, competitive playbooks, ROI/TCO frameworks, and customer reference outcomes.
- Train sales and systems engineering teams on key value propositions, competitive differentiation, and objection handling.
Requirements
- 10+ years of experience in Product Marketing, Solutions Marketing, or GTM leadership roles within enterprise networking hardware, switching, wireless, or SD-WAN industries.
- Proven track record of driving go-to-market success for complex hardware portfolios, with measurable business outcomes.
- Demonstrated ability to collaborate cross-functionally with engineering, product management, and global sales organizations.
- Deep understanding of network infrastructure architectures—spanning campus, branch, and data center environments.
- Familiarity with Ethernet switching (ex. Data Center, Edge, Service Provider, etc.), Wi-Fi 6/6E/7, fabric networking, SD-WAN, and edge connectivity solutions.
- Strong grasp of hardware differentiation areas such as throughput, latency, PoE efficiency, environmental design, and lifecycle management.
- Understanding of how hardware integrates with cloud-based network management and AI-driven analytics.
- Skilled at translating product innovation into customer-centric messaging focused on ROI, performance, and total cost of ownership.
- Experienced in competitive analysis and segmentation to uncover growth opportunities across verticals and use cases.
- Exceptional communicator and storyteller with the ability to influence at all organizational levels.
- Adept at simplifying complex technologies into clear, outcome-driven narratives for diverse audiences.
- Proven leadership skills, including mentoring product marketers and driving cross-functional collaboration.
- Bachelor’s degree in Marketing, Business, or Engineering required; MBA preferred.
Benefits
- Inclusion is one of our core values and in our DNA. We are committed to fostering an inclusive workplace that embraces our differences and creates an atmosphere where all our employees thrive because of their differences, not in spite of them.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingsolutions marketinggo-to-market strategynetwork infrastructure architectureEthernet switchingWi-Fi 6SD-WANcloud-based network managementAI-driven analyticscompetitive analysis
Soft skills
collaborationcommunicationstorytellingleadershipmentoringinfluencingsimplifying complex technologiescustomer-centric messagingcross-functional collaborationoutcome-driven narratives
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in EngineeringMBA
