Salary
💰 CA$95,000 - CA$115,000 per year
About the role
- Partner with Product Management partners
- Craft messaging and positioning that demonstrates the value of your solution and differentiates it in the market
- Acquire deep customer knowledge through market research, customer interviews, and segmentation analysis
- Conduct competitor and market research to better understand our differentiation, target customers, key industries, and buyer personas
- Create and execute go-to-market strategies to drive product awareness, adoption, and pipeline
Requirements
- 1+ years of marketing experience
- Degree concentration in marketing, business, or a related field
- Experience working with a combined hardware/software cloud (SaaS) solution a plus, with an emphasis on video security/access control
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market researchcustomer interviewssegmentation analysisgo-to-market strategiesproduct positioningproduct awarenessproduct adoptionpipeline managementSaaSvideo security
Soft skills
communicationcollaborationanalytical thinkingcustomer knowledgestrategic thinking