Product Marketing

• Develop compelling, differentiated messaging that resonates with target segments
• Monitor market trends and competitors to ensure positioning stays sharp
• Lead GTM planning for new NiceJob features and integrations
• Design and execute upsell and cross-sell campaigns across Paystone’s product lines
• Partner with Customer Success to create expansion playbooks and in-app upgrade journeys
• Conduct research on customer segments, lifecycle stages, and industry verticals
• Build personas and map value propositions to their unique needs
• Identify adoption triggers and usage patterns that drive expansion opportunities
• Align Product roadmap priorities with market insights
• Collaborate with Marketing to launch targeted campaigns that boost adoption, retention, and revenue growth
• Support Sales and CS with enablement tools, competitive insights, and deal support
• Define and track KPIs for adoption, retention, and upsell conversion
• Continuously test and refine messaging, offers, and campaigns for impact

Product Marketing Manager

Director, Product Marketing

Director, Technical Product Marketing

Director of Product Marketing

Product Marketing Manager