Product Marketing Manager
Veriforce
Staff Product Manager – GTM Products, AI Agents
Twilio
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$107,300 - CA$134,100 per year
Job Level
Lead
Tech Stack
SQL
About the role
- Define and execute product roadmaps for vertical GTM products and AI agents, establishing requirements for sales automation, case deflection, operational workflows, customer self-service, help center experiences, and emerging GTM use cases. Create detailed specifications for both agentic AI capabilities and traditional product features, integrations, and success metrics across multiple business functions.
- Deeply understand GTM pain points, operational bottlenecks, and cross-functional workflows across Sales, Support, Operations, and other business areas. Design AI experiences and traditional product solutions that improve productivity, reduce manual overhead, accelerate processes, and enhance both internal team and customer satisfaction.
- Lead the development GTM product capabilities including: Intelligent agentic AI for sales acceleration and revenue optimization, AI-powered support case deflection and customer self-service experiences, Help center assistants and knowledge management tools, Automated operational workflows and compliance processes, Live chat AI agents and traditional chat experiences for customer touchpoints, Product integrations with business systems (Salesforce, Zendesk, etc.), Conversational AI and traditional UI experiences that streamline GTM operations.
- Partner with GTM teams across Sales, Support, Operations, and other functions to train them on AI capabilities and new product features, optimizing their workflows. Share insights and best practices across the organization on both AI agent implementation and traditional product adoption strategies.
- Deliver measurable improvements in key GTM metrics including conversion rates, case deflection, operational efficiency, and customer satisfaction through both agentic AI implementations and traditional product enhancements. Track and report on product performance, adoption, and business impact across multiple verticals.
Requirements
- 7+ years in product management at a fast-paced technology company, with 3+ years in GTM functions such as sales, customer support, operations, or customer experience products
- Strong understanding of GTM operations, business workflows, and cross-functional processes
- Experience with conversational AI, agentic systems, or business automation tools
- Proficiency with SQL and ability to extract, analyze, and interpret data independently
- Strong analytical skills with experience in GTM metrics (conversion rates, case deflection, operational efficiency, customer satisfaction)
- Experience working with cross-functional GTM teams to optimize workflows and drive adoption
- Knowledge of business platforms (Salesforce, Zendesk, HubSpot, etc.)
- Bachelor's degree or equivalent experience
Benefits
- Competitive pay
- Generous time off
- Ample parental and wellness leave
- Healthcare
- Retirement savings program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product managementconversational AIagentic systemsbusiness automation toolsSQLdata analysisGTM metricsoperational efficiencycustomer satisfactioncase deflection
Soft skills
analytical skillscross-functional collaborationworkflow optimizationcommunicationleadership
Certifications
Bachelor's degree
