Everway

Content Marketing Manager

• Research, develop, and author high-quality educational content across various formats
• Independently write and revise educational materials such as lesson templates, texts, student activities, training guides, assessments, and more
• Review content for instruction of neurodiverse populations using AI tools
• Ensure content aligns with learning objectives, instructional best practices, and curriculum standards
• Author assessments and quizzes that reinforce learning objectives and provide data for progress monitoring
• Work closely with managers and subject matter experts to ensure content accuracy and relevance
• Collaborate with instructional designers to enhance content with visuals and multimedia elements
• Implement priority planning to manage multiple content projects simultaneously
• Conduct content reviews and revisions to ensure clarity and effectiveness

Senior Academic Content Author

Marketing

• Execute regional and state-level marketing campaigns across a variety of channels, including digital, email, events, and webinars.
• Coordinate the day-to-day implementation of campaign elements, ensuring that all content, assets, and messaging are delivered according to timelines.
• Manage multiple campaigns simultaneously, ensuring smooth execution and adherence to project deadlines.
• Collaborate closely with sales teams to ensure that regional campaigns are aligned with local market needs and sales priorities.
• Coordinate the creation of localized marketing materials (emails, landing pages, ads) that resonate with specific regional and state audiences.
• Execute campaigns across multiple channels, ensuring that the right messaging and tactics are deployed for each regional audience.
• Track and report on the performance of regional campaigns, monitoring metrics such as engagement, lead generation, and conversions.

Marketing Specialist

Sales Development Rep

• Proactively identify, engage, and qualify prospective customers
• Execute high-volume, high-quality outbound outreach across multiple channels (email, phone, LinkedIn, and other platforms)
• Proactively prospect target accounts and buyer personas using tools such as CRM, LinkedIn, and marketing campaign lists
• Conduct outbound messaging that clearly articulates the company’s value proposition and addresses prospect pain points
• Qualify outbound leads based on defined criteria (BANT)
• Book qualified discovery meetings and hand off well-qualified opportunities to Business Development Executives and Account Executives
• Partner with Business Development Executives and Account Executives to prospect for territory specific campaigns
• Maintain accurate and up-to-date records of all prospecting activities in the CRM
• Consistently meet or exceed opportunity, pipeline, and meeting-set targets
• Collaborate closely with Sales, Marketing, and RevOps to improve messaging, targeting, and campaign performance
• Continuously test and optimize outreach strategies, sequences, and talk tracks
• Stay informed on industry trends, competitor offerings, and customer challenges

Sales Development Representative – Outbound

Business Development Rep

• Identifying, qualifying and developing new business opportunities.
• Create a robust pipeline by engaging with leads at scale and pace​.
• reacting to marketing leads, inbound enquiries
• proactive prospecting and self-generated outreach
• Utilise the MEDDPICC framework to qualify opportunities within accounts, identifying key stakeholders, decision criteria, and metrics to drive effective engagement and maximise revenue opportunities
• Dynamic pipeline management and accurate sales forecasting
• Preparing quotations, proposals and business cases that will secure new business opportunities while managing the end-to-end sales process
• Participation in virtual events and exhibitions to promote Everway and actively network
• Collaborate closely with cross-functional teams—including Product, Marketing, and Technical Support—to align on prospect needs and ensure seamless account engagement and revenue attainment
• Pro-actively contribute to team meetings and planning sessions
• Remain aware of the competitive landscape and be able to position Everway’s products effectively
• Maintain accurate and timely records within the CRM system to fully capture all sales activity and full customer journey
• Close deals over a long sales cycle while building strategic relationships
• Present regular reports on growth trends, challenges, and successes

Business Development Executive – West, TN, MO, IN

Account Executive

• Own the expansion and upsell of a defined book of business by identifying opportunities to expand implementation of existing and new products.
• Create reference-worthy peer relationships deep and wide within assigned accounts via multithreading, by cementing customer retention while developing relationships with buying teams including key decision makers (“C” level personas).
• Focus on moving customers from single product to multi-product contracts, which both improves ARR and reduces churn risk.
• Execute independent prospecting activities with an existing book of business as required to maintain a total pipeline of opportunities at minimum of your assigned goals.
• Interact collaboratively with SDRs and Marketing, following the guidelines that define dispositioning of qualified leads.
• Execute the sales process to achieve upsell and cross-sell ARR, utilizing the MEDDPICC framework to qualify opportunities rigorously.
• Guide and lead opportunities through each stage of the sales funnel, collaborating with personnel from allied teams like Demand Gen, Revenue Operations, Finance, Legal, and Customer Success (CS).
• Forecast accurately based on buyer behavior, guided by the MEDDPICC framework.
• Co-own the customer experience post-sale by setting up our delivery teams for success during the sale.
• Engage in company EdTech-specific events and conferences to reinforce customer relationships and amplify our market influence.

Account Executive, New Jersey, Pennsylvania

• Own the expansion and upsell of a defined book of business by identifying opportunities to expand implementation of existing and new products.
• Create reference-worthy peer relationships deep and wide within assigned accounts via multithreading, by cementing customer retention while developing relationships with buying teams including key decision makers (“C” level personas).
• Focus on moving customers from single product to multi-product contracts, which both improves ARR and reduces churn risk.
• Execute independent prospecting activities with an existing book of business as required to maintain a total pipeline of opportunities at minimum of your assigned goals.
• Interact collaboratively with SDRs and Marketing, following the guidelines that define dispositioning of qualified leads.
• Execute the sales process to achieve upsell and cross-sell ARR, utilizing the MEDDPICC framework to qualify opportunities rigorously.
• Guide and lead opportunities through each stage of the sales funnel, collaborating with personnel from allied teams like Demand Gen, Revenue Operations, Finance, Legal, and Customer Success (CS).
• Forecast accurately based on buyer behavior, guided by the MEDDPICC framework.
• Co-own the customer experience post-sale by setting up our delivery teams for success during the sale.
• Engage in company EdTech-specific events and conferences to reinforce customer relationships and amplify our market influence.
• Work closely with Customer Success Managers on smooth handoffs, and at important touchpoints, to achieve shared goals for customers.
• Collaborate with our Demand Gen team to deploy targeted promotions, educational content, and training initiatives aligned with customers’ needs.
• Collaborate with the Renewals and Customer Success teams to create a seamless experience for customers, ensuring alignment on upsell potential and retention strategy.
• As a secondary responsibility, step in to support Customer Success Managers (CSMs) and Renewal Operations Executives (ROEs) renewal efforts for high-value customers as needed.
• Achieve and exceed quarterly and annual targets.
• Focus on prioritized customer segments and track progress in pipeline health, opportunity coverage, and customer engagement.
• Ensure CRM hygiene in Salesforce, maintaining real-time documentation for accurate forecasting and effective inputs to deal strategy.

Account Executive – Alabama, South Carolina

• Drive growth within an assigned portfolio of named customers by achieving bookings objectives derived from organizational strategy
• Primarily sell to existing customers, focusing on upsell and cross-sell opportunities
• Play a role where needed in securing renewals
• Own the expansion and upsell of a defined book of business by identifying opportunities to expand implementation of existing and new products
• Create reference-worthy peer relationships within assigned accounts via multithreading
• Focus on moving customers from single product to multi-product contracts
• Execute independent prospecting activities with an existing book of business
• Interact collaboratively with SDRs and Marketing
• Execute the sales process to achieve upsell and cross-sell ARR
• Guide and lead opportunities through each stage of the sales funnel
• Forecast accurately based on buyer behavior
• Co-own the customer experience post-sale
• Work closely with Customer Success Managers on smooth handoffs
• Collaborate with our Demand Gen team to deploy targeted promotions
• Achieve and exceed quarterly and annual targets
• Ensure CRM hygiene in Salesforce, maintaining real-time documentation

Account Executive – North Carolina, South Carolina

• Drive growth within an assigned portfolio of named customers by achieving bookings objectives derived from organizational strategy.
• Sell to existing customers, focusing on upsell and cross-sell opportunities, and playing a role where needed in securing renewals.
• Own the expansion and upsell of a defined book of business by identifying opportunities to expand implementation of existing and new products.
• Execute independent prospecting activities with an existing book of business as required to maintain a total pipeline of opportunities at minimum of assigned goals.
• Execute the sales process to achieve upsell and cross-sell ARR, utilizing the MEDDPICC framework to qualify opportunities rigorously.
• Achieve and exceed quarterly and annual targets.
• Work closely with Customer Success Managers on smooth handoffs, achieving shared goals for customers.

Account Executive – Maryland, Virginia

• Drive growth within an assigned portfolio of named customers by achieving bookings objectives derived from organizational strategy.
• Primarily sell to existing customers, focusing on upsell and cross-sell opportunities, and playing a role in securing renewals.
• Own the expansion and upsell of a defined book of business by identifying opportunities to expand implementation of existing and new products.
• Create reference-worthy peer relationships deep and wide within assigned accounts via multithreading.
• Focus on moving customers from single product to multi-product contracts.
• Execute independent prospecting activities with an existing book of business as required to maintain a total pipeline of opportunities at minimum of assigned goals.
• Guide and lead opportunities through each stage of the sales funnel.
• Achieve and exceed quarterly and annual targets.

Account Executive, Alabama, Florida

• Own the full sales cycle within your assigned territory—from initial prospecting and lead follow-up to closing high-value deals.
• Research and profile assigned "Build State" territories, creating account maps to identify key decision-makers.
• Proactively follow up on all Marketing Qualified Leads (MQLs) within a maximum 24-business hour window.
• Execute strategic outreach and messaging tailored to the needs of educational leaders.
• Manage opportunities through the entire pipeline with high velocity and urgency.
• Lead complex sales situations and negotiations when necessary.
• Maintain expert-level accuracy in Salesforce for all activities and forecasts.
• Ensure a seamless transition of newly won customers to the implementation team.

Growth Account Executive, Central US

Sales

• Manage a team of Strategic State Sales Representatives focused on expanding business within our current client base and acquiring new logos within the territory.
• Create and execute effective go-to-market strategies in this high-growth market.
• Conduct weekly 1:1s, live call coaching, and professional development reviews to master the Everway sales process.
• Research and analyze strengths, weaknesses, opportunities, and threats to create a regional territory plan.
• Maintain a highly accurate team forecast with weekly reviews, providing detailed activity reports to the VP of Sales.

Director, Sales – Southeast Region, Grow States

Director

• Lead the expansion across the "Build States"
• Manage an initial team of seven Inside Sales Representatives
• Oversee recruitment and onboarding of three new hires
• Turn underserved territories into high-growth engines
• Hit a team quota of $3.5M
• Instill a culture of sales excellence and operational rigor
• Research and profile "Build State" territories
• Collaborate with Marketing and Product teams
• Participate in complex sales situations and negotiations
• Ensure team follows up on all MQLs and leads

Director, AEBDM, Build States

• Lead a sales team focused on California expansion efforts
• Manage Strategic State Sales Representatives to increase business within current clients and acquire new clients
• Create and execute effective go-to-market strategies in high-growth market
• Coach individual team members to meet goals and foster a culture of sales excellence
• Research and develop a whitespace strategy to identify key accounts in K-12 and Higher Ed institutions
• Collaborate with Marketing and Product teams for targeted sales strategies
• Participate in complex sales situations to aid team in closing high-value deals
• Ensure team follows up on leads in a timely manner
• Maintain an accurate team forecast and provide detailed activity reports

Manager, State Sales

Customer Support

• Lead, coach, and mentor a team of Customer Support Specialists, providing ongoing feedback and development opportunities to maximize performance.
• Oversee omni-channel customer support operations to ensure all inquiries are handled professionally and within SLA targets, while identifying opportunities to streamline workflows and improve operational efficiency.
• Serve as the primary escalation point for complex customer issues, coordinating closely with Product, Engineering, and other teams to deliver effective resolutions.
• Monitor and analyze team performance metrics—including response time, resolution time, and customer satisfaction—using data insights to identify trends, drive process improvements, and inform technology investment decisions.
• Develop, refine, and optimize support processes and workflows, championing automation, AI-assisted solutions, and other technology-led innovations to improve efficiency and reliability.
• Manage and enhance the knowledge base, collaborating with specialists to create and optimize self-service resources; ensure content aligns with opportunities for AI-powered search, automated routing, and predictive support.
• Collaborate cross-functionally with Customer Success, Product, and Marketing to align on customer feedback, product improvements, and initiatives that support operational excellence.
• Identify trends in customer queries and escalate insights to inform product enhancements, proactive support strategies, and AI-driven predictive support models.
• Conduct regular team meetings and 1:1s to communicate priorities, review performance, and resolve obstacles.
• Ensure compliance with customer support best practices and company policies while fostering a customer-centric and innovation-minded culture.

Customer Support Manager

• The Director of Professional Services leads the combined Implementation and Professional Learning functions, shaping the strategic vision, operations, and delivery of all post-sales services
• This role ensures that new customers onboard successfully, reach Time to Value efficiently, and receive high-quality professional learning that drives product adoption, customer satisfaction, and long-term retention
• Overseeing managers, implementation specialists, instructional designers, and educational consultants, the Director creates scalable processes, ensures service excellence, and fosters a high-performing, customer-centric culture
• This leader collaborates closely with Sales, Customer Success, and Product to deliver a seamless, outcomes-driven customer journey