ESA - Electronic Security Association

Assistant Manager, Pro Marketing – Comfort & Water

ESA - Electronic Security Association

full-time

Posted on:

Origin:  • 🇺🇸 United States • Arizona, Illinois, New York

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Salary

💰 $71,550 - $132,500 per year

Job Level

JuniorMid-Level

About the role

  • Assist in development and execution of marketing programs for HVAC & Plumbing Pros. Assist in the development and implementation of marketing strategies aligned with company and HVAC/Plumbing Pro objectives. Work closely with sales teams to identify high-impact marketing opportunities targeting key HVAC and Plumbing Pros. Support go-to-market plans for new product launches and HVAC/Plumbing Pro onboarding. Assist in the planning and execution of co-branded marketing campaigns with HVAC/Plumbing Pros (email, digital ads, webinars, content syndication, events). Create and distribute marketing assets tailored for the HVAC/Plumbing Pro ecosystem (sales decks, case studies, email templates, landing pages). Assist in the development of HVAC/Plumbing Pro training materials, toolkits, and communications that help Pros effectively market and sell our products. Facilitate onboarding and ongoing engagement for new and existing HVAC/Plumbing Pros. Track and analyze the effectiveness of HVAC/Plumbing Pro campaigns and programs using CRM and marketing automation platforms. Report on KPIs such as lead generation, pipeline influence, ROI, and HVAC/Plumbing Pro engagement. Work closely with internal teams including sales, product marketing, content, and operations to align efforts and messaging. Serve as the marketing liaison for HVAC and Plumbing Pro relationships, ensuring consistent messaging and brand standards.

Requirements

  • 2+ years of experience in marketing, HVAC/Plumbing Pro marketing, or B2B demand generation. Proficiency with CRM and marketing tools (e.g., Salesforce, HubSpot, Marketo, or similar).