Support the sales & marketing handshakes through the Regional Lead Councils and drive continuous improvement initiatives
Contribute to execution of Demand to Sales processes (lead routing, lead scoring, prospecting, demand forecasting vs. capacity) and align with Digital & Marketing Teams and Sales
Drive the marketing lead results assessment process, ensure insights to gaps and that reports are actionable
Proactively monitor marketing lead performance against targets and identify red flags with BIA, Field Marketing and Sales
Provide analytics to enable data-driven decision making and improve Marketing return on investment
Be the customer concern point for any process issues and gaps
Represent the Lead Process in Global Forums, recommend global process and technology changes, and drive adherence to global processes across sales channels and regions
Requirements
BE/B.Tech/ME/M.Tech in Business, Marketing or Sales is preferred
2-8 Years of experience in Operations, Marketing and/or Sales Roles
Experience in supporting lead management processes or marketing analytics is a strong advantage
Working knowledge with Salesforce
Pardot & Tableau is important
Demonstrated ability to project-manage, organize, administer, plan and implement
Ability to understand high-level strategies and business goals, and translate them into system and process requirements
Analytical ability to derive business objectives, goals, measures and actionable recommendations from data
Excellent written and verbal communication skills in English (preferred)
Passionate and competent in continuous improvement of processes (CI)
Independent, proactive personality with a high discernment