Embrace

Product Marketing

• Own product marketing for our Web and Mobile RUM products, from positioning through launch and ongoing adoption
• Build and evolve go-to-market strategies for new products, features, and integrations in partnership with Product and Engineering
• Lead end-to-end product launches, including messaging, enablement, campaigns, and post-launch performance tracking
• Create sales enablement assets that help reps win, including pitch decks, battlecards, demos, competitive talk tracks, and pricing narratives
• Partner closely with EPD to translate technical capabilities into clear customer value and market differentiation
• Stay ahead of the competitive landscape across observability, RUM, performance monitoring, and adjacent platforms
• Develop customer-facing narratives through case studies, proof points, and customer marketing programs that support expansion and retention
• Be the voice of the customer by running market research, customer interviews, win-loss analysis, and persona development
• Craft clear, benefits-driven messaging that is technically credible and resonates with both technical and business buyers

Head of Product Marketing