Digital Analytics & Measurement Manager

Embrace

Digital Analytics & Measurement Manager at Embrace Pet Insurance overseeing the digital measurement ecosystem. Leading analytics strategy across website and customer applications to drive growth and improve customer experience.

Posted 8/2/2026full-timeRemote • 🇺🇸 United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Digital Measurement and Tracking, with a strong focus on Google Tag Manager and Google Analytics 4. Capable of analyzing funnel performance and ensuring data quality and governance while collaborating effectively across teams.

Highest-signal resume keywords

Digital Analytics ExperienceGoogle Tag Manager (GTM)Google Analytics 4 (GA4)Funnel AnalysisCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event Tracking FrameworksData Layer StandardsConversion Events DefinitionAttribution AnalysisA/B TestingData Integrity Audits

Soft Skills

CollaborationCommunication

Industry Keywords

Digital MeasurementTracking GovernanceAnalytics PlatformsCustomer Journey Analysis

About the role

Key responsibilities & impact

Own Digital Measurement & Tracking
Lead ownership of Google Tag Manager (GTM) - Design event tracking frameworks and data layer standards - Partner with engineering on implementation - Maintain tracking documentation and governance
Manage Analytics Platforms
Own and optimize Google Analytics 4 (GA4) - Define conversion events and attribution - Align GA4 with marketing and internal data
Analyze Funnel & Conversion Performance
Analyze website, quote engine, and customer journey - Identify drop-off points and recommend improvements
Support Experimentation & Optimization
Partner on A/B testing - Ensure accurate measurement and insights
Ensure Data Quality & Governance
Act as source of truth for analytics data - Conduct audits and maintain data integrity
Collaborate Cross-Functionally
Work with Marketing, Product, Engineering, and Data teams

Requirements

What you’ll need

8+ years in digital analytics
Experience with GTM and GA4
Strong understanding of tracking, funnels, and attribution
Experience working with engineering teams

Benefits

Comp & perks

Comprehensive full medical, dental and vision Insurance
Basic Life Insurance at no cost to the employee
Company paid short-term and long-term disability
12 weeks of 100% paid Parental Leave
Health Savings Account (HSA)
Flexible Spending Accounts (FSA)
Retirement savings plan
Personal Paid Time Off
Paid holidays and company-wide Wellness Day off
Paid time off to volunteer at nonprofit organizations
Pet friendly office environment
Commuter Benefits
Group Pet Insurance
On the job training and skills development
Employee Assistance Program (EAP)