Marketing Manager

Embrace

General Marketing Manager driving growth across affiliate and channel marketing programs at Independence Pet Holdings. Focused on strategic leadership and cross-functional collaboration to support revenue goals.

Posted 7/31/2026full-timeCleveland • Ohio • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving growth through strategic leadership in affiliate, aggregator, and channel marketing, with a strong focus on performance marketing and multi-channel campaign execution. Capable of building and nurturing partner relationships while optimizing marketing initiatives to achieve revenue goals.

Highest-signal resume keywords

Digital MarketingAffiliate MarketingPerformance MarketingAnalytics ToolsMulti-Channel Campaign Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingAffiliate MarketingPerformance MarketingCampaign ExecutionFunnel DiagnosticsProgram OptimizationReportingStakeholder CommunicationPartner ManagementCo-Branded Campaigns

Soft Skills

Cross-Functional CollaborationRelationship BuildingStrategic Leadership

Tools & Technologies

Google AnalyticsCampaign ManagerCRM PlatformsCMS PlatformsAdvanced Excel

Industry Keywords

Channel MarketingPartner EcosystemsDigital AdvertisingSocial MediaSEOWeb Content

About the role

Key responsibilities & impact

The General Marketing Manager is responsible for driving growth across affiliate, aggregator, and channel marketing programs through strategic leadership, partner management, and cross‑functional collaboration.
This role blends performance marketing, partner enablement, and multi‑channel campaign execution to accelerate acquisition, strengthen brand presence, and support revenue goals.
You will own key marketing initiatives end‑to‑end — from strategy and planning to optimization, reporting, and stakeholder communication.
Cultivate strong, long‑term relationships with affiliate, aggregator, and strategic channel partners.
Recruit, onboard, and enable high‑potential partners including influencers, comparison sites, associations, and industry organizations.
Collaborate with partners’ marketing teams to develop and execute co‑branded campaigns that drive mutual growth.
Monitor, analyze, and report on program performance across affiliates, aggregators, and channel campaigns.
Conduct funnel diagnostics to identify gaps, quantify impact, and recommend actionable optimizations.
Build and launch targeted marketing programs across digital advertising, social media, email, SEO, and web content.
Coordinate co‑branded content, training materials, and partner enablement assets.
Work closely with Marketing, Sales, Product, Partnerships, Legal, and Finance to align strategies and ensure cohesive execution.

Requirements

What you’ll need

5–8+ years of experience in digital, affiliate, aggregator, or channel marketing.
Strong understanding of performance marketing, partner ecosystems, and multi‑channel campaign execution.
Experience with analytics tools (e.g., Google Analytics, Campaign Manager, CRM/CMS platforms) and advanced Excel skills.

Benefits

Comp & perks

Comprehensive full medical, dental and vision Insurance
Basic Life Insurance at no cost to the employee
Company paid short-term and long-term disability
12 weeks of 100% paid Parental Leave
Health Savings Account (HSA)
Flexible Spending Accounts (FSA)
Retirement savings plan
Personal Paid Time Off
Paid holidays and company-wide Wellness Day off
Paid time off to volunteer at nonprofit organizations
Pet friendly office environment
Commuter Benefits
Group Pet Insurance
On the job training and skills development
Employee Assistance Program (EAP)