Senior Associate, Segment Marketing
Humana
Senior Director, B2B Marketing, E&I
eHealth, Inc.
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $182,700 - $243,600 per year
Job Level
Senior
Tech Stack
Cloud
About the role
- Develop and implement comprehensive B2B marketing strategies to support eHealth’s proprietary cloud-based ICHRA software solution; drive customer acquisition and growth.
- Collaborate with and influence internal business development, product, and executive teams to align marketing initiatives with organizational objectives.
- Identify market trends, customer needs, and competitive landscape to inform strategic decisions.
- Drive prospective client relationships and persuade external executive level decision makers.
- Manage multi-channel campaigns, including digital, event, content, and account-based marketing.
- Oversee the creation of compelling marketing collateral, presentations, and communications tailored to business clients.
- Track and analyze campaign performance, leveraging data to optimize ROI and report on KPIs.
- Oversee small team of direct reports and align their efforts to your strategy and vision.
- Manage the B2B marketing budget and ensure efficient allocation of resources.
- Ensure compliance with healthcare regulations and standards in all marketing communications.
- Demonstrate eHealth’s values in your behaviors, practices, and decisions.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s preferred).
- 15+ years of progressive experience in B2B marketing, with at least 3 years in a leadership role—preferably within the healthcare, insurance, or technology sectors.
- Proven track record of developing and executing successful B2B marketing strategies.
- Existing expertise in cloud-based software solution and/or technology-enabled sales.
- Strong understanding of enterprise sales cycles and customer journeys in healthcare.
- Proven ability to develop strategy from ambiguity and drive direction with influence.
- Analytical mindset with the ability to interpret data and drive actionable insights.
- Ability to travel as needed to trade shows and client meetings.
Benefits
- medical, dental and vision beginning on your first day of employment
- 401K with company match
- Tuition reimbursement
- Employee stock purchase program
- 12 company paid holidays and flexible time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketing strategiescloud-based softwarecampaign performance analysisdata interpretationcustomer acquisitionmulti-channel campaignsaccount-based marketingmarketing collateral creationKPI reportingbudget management
Soft skills
collaborationinfluencepersuasionleadershipstrategic thinkinganalytical mindsetcommunicationteam managementadaptabilitydecision making
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business AdministrationBachelor’s degree in CommunicationsMaster’s degree (preferred)
