Senior Associate, Segment Marketing
Humana
Director of Account-Based Marketing – Retention
eHealth, Inc.
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $141,000 - $188,000 per year
Job Level
Lead
About the role
- Design and execute targeted marketing strategies that drive renewal, retention, and expansion of employer-sponsored insurance programs.
- Partner closely with customer success marketing, account management, sales, and product teams to deliver ABM campaigns targeting strategic employer groups, brokers, and partners.
- Build from scratch and own the client success strategy for priority employer groups, brokers, and consultants.
- Develop account segmentation and tiering strategies for targeted ABM programs (1:1, 1:few, and 1:many).
- Develop business case, measurement plan and roadmap to deliver a data-driven, high ROI ABM strategy, overarching and by group.
- Assess and recommend systems and tools needed to support ABM account renewals.
- Build employer and employee NPS tracking with insights to inform renewals.
- Enable engagement programs (wellness initiatives, webinars, roundtables, and executive briefings) that reinforce value.
- Collaborate with customer marketing, product, and others to ensure seamless co-branding of communications, proposals, and employer-facing materials.
- Monitor campaign effectiveness, providing regular reporting to sales, client management, and leadership.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred)
- 10+ years of B2B marketing experience, with at least 5 years in account-based marketing leadership
- Strong background in health insurance, benefits, healthcare, or SaaS/TPA environments preferred
- Experience managing white-label or co-branded marketing programs
- Demonstrated ability to align ABM with sales, product, and partner enablement strategies
- Proficiency with ABM platforms (Demandbase, 6sense, Terminus) and CRM/marketing automation tools (Salesforce, HubSpot, Marketo)
- Proven success in leading teams and cross-functional initiatives
- Excellent storytelling, executive communication, and relationship management skills.
Benefits
- Generous benefits include medical, dental and vision beginning on your first day of employment
- 401K with matching
- Tuition reimbursement
- Employee stock purchase program
- 12 company paid holidays and flexible time off (PTO for non-exempt)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
account-based marketingB2B marketingdata-driven strategycampaign effectiveness measurementaccount segmentationNPS trackingbusiness case developmenthigh ROI strategyco-brandingwhite-label marketing
Soft skills
storytellingexecutive communicationrelationship managementcollaborationleadershipstrategic thinkingcross-functional initiative managementclient success strategy developmentengagement program enablementinsight generation
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in BusinessMBA
