eHealth, Inc.

Director of Account-Based Marketing – Retention

eHealth, Inc.

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $141,000 - $188,000 per year

Job Level

Lead

About the role

  • Design and execute targeted marketing strategies that drive renewal, retention, and expansion of employer-sponsored insurance programs.
  • Partner closely with customer success marketing, account management, sales, and product teams to deliver ABM campaigns targeting strategic employer groups, brokers, and partners.
  • Build from scratch and own the client success strategy for priority employer groups, brokers, and consultants.
  • Develop account segmentation and tiering strategies for targeted ABM programs (1:1, 1:few, and 1:many).
  • Develop business case, measurement plan and roadmap to deliver a data-driven, high ROI ABM strategy, overarching and by group.
  • Assess and recommend systems and tools needed to support ABM account renewals.
  • Build employer and employee NPS tracking with insights to inform renewals.
  • Enable engagement programs (wellness initiatives, webinars, roundtables, and executive briefings) that reinforce value.
  • Collaborate with customer marketing, product, and others to ensure seamless co-branding of communications, proposals, and employer-facing materials.
  • Monitor campaign effectiveness, providing regular reporting to sales, client management, and leadership.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred)
  • 10+ years of B2B marketing experience, with at least 5 years in account-based marketing leadership
  • Strong background in health insurance, benefits, healthcare, or SaaS/TPA environments preferred
  • Experience managing white-label or co-branded marketing programs
  • Demonstrated ability to align ABM with sales, product, and partner enablement strategies
  • Proficiency with ABM platforms (Demandbase, 6sense, Terminus) and CRM/marketing automation tools (Salesforce, HubSpot, Marketo)
  • Proven success in leading teams and cross-functional initiatives
  • Excellent storytelling, executive communication, and relationship management skills.
Benefits
  • Generous benefits include medical, dental and vision beginning on your first day of employment
  • 401K with matching
  • Tuition reimbursement
  • Employee stock purchase program
  • 12 company paid holidays and flexible time off (PTO for non-exempt)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
account-based marketingB2B marketingdata-driven strategycampaign effectiveness measurementaccount segmentationNPS trackingbusiness case developmenthigh ROI strategyco-brandingwhite-label marketing
Soft skills
storytellingexecutive communicationrelationship managementcollaborationleadershipstrategic thinkingcross-functional initiative managementclient success strategy developmentengagement program enablementinsight generation
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in BusinessMBA