Social Media Director
Duolingo
Director of Social Media
Duolingo
full-time
Posted on:
Location Type: Office
Location: Pittsburgh • New York, Pennsylvania • 🇺🇸 United States
Visit company websiteSalary
💰 $189,600 - $342,000 per year
Job Level
Lead
About the role
- Own what goes out on our global social channels, including TikTok, Instagram, Twitter, and YouTube channels
- Create content that consistently entertains and generates strong organic reach
- Improve our content and test bold ideas, balancing creative insight with quantitative analysis
- Define the tone of our mascot Duo and translate the Duolingo brand to our social audiences
- Be accountable for growing our organic impressions, follower growth, and building brand love
- Manage, hire, and coach a best-in-class social team that breaks ground on what it means to be "social-first"
- Bring a social understanding to our global and local campaigns - mentoring other marketing team members on what works on social
- Ideate and execute on social-first campaigns that break through in culture
Requirements
- 7-10 years social media experience at major brand or organization, including at least 2-3 years of management experience
- Proven track record of growing social communities over time
- Creative portfolio showcasing work that resonates in culture, articulates clear concepts, and drives business growth
- Ability to work in high-level content strategy and hands-on production tasks with extreme attention to detail
- Experience leading video productions from concepting to distribution
- Strong collaboration skills and the ability to build trust, influence partners, and inspire teams
- Excellent communication skills that lead to effective and concrete output
- Ability to relocate to and work in Pittsburgh, PA or New York, NY
- Portfolio submission is mandatory for consideration of your candidacy
- Experience working on both in-house teams and in a studio/agency (preferred)
- An interest in language learning (preferred)
Benefits
- equity compensation
- world-class benefits
- Interview accommodations available: contact accommodations@duolingo.com
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media managementcontent creationquantitative analysisvideo productioncontent strategycampaign executionorganic reach growthcommunity buildingcreative portfolio developmenthands-on production
Soft skills
collaborationcommunicationleadershipmentoringtrust buildinginfluenceattention to detailcreativityteam inspirationstrategic thinking
