Brand Marketing Manager
Social Discovery Group
YouTube/Podcast Growth Strategist
DrRuscio
part-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Growth & Optimization: Build and execute a growth roadmap for YouTube and podcast channels with clear KPIs (subs, downloads, CTR, retention, impressions, conversions)
- Test and iterate on titles, thumbnails, hooks, and intros for maximum engagement
- Optimize discoverability (SEO, playlists, metadata, tags, cross-promotion)
- Identify collaborations, guest opportunities, and audience acquisition loops
- Creative Strategy & Direction: Guide the creative side of growth — from hook writing to episode structure to visual direction
- Translate performance data into creative adjustments that improve storytelling and retention
- Recommend new content formats and experiment with styles to expand reach
- Performance Tracking & Insights: Monitor channel analytics weekly to spot trends and performance drivers
- Build clear, actionable dashboards to track KPIs against targets
- Present insights and lead adjustments to strategy based on results
- Content Repurposing & Distribution: Oversee repurposing workflows for Shorts, Reels, audiograms, and other high-engagement formats
- Ensure distribution is aligned across YouTube, podcast platforms, and other owned channels
- Collaborate with social and email teams to maximize episode exposure
Requirements
- Proven record of growing a YouTube channel (beyond 100K+ subs) and/or significantly scaling a podcast audience
- Strong grasp of platform algorithms and performance metrics — and how to influence them
- Creative instincts for hooks, titles, thumbnails, and episode flow
- Experience translating analytics into creative and strategic changes
- Familiarity with tools like YouTube Studio, TubeBuddy, Riverside, Descript, Chartable
- Ability to set targets, run tests, and adapt quickly based on results
