DrRuscio

Growth Marketing

• Growth & Optimization: Build and execute a growth roadmap for YouTube and podcast channels with clear KPIs (subs, downloads, CTR, retention, impressions, conversions)
• Test and iterate on titles, thumbnails, hooks, and intros for maximum engagement
• Optimize discoverability (SEO, playlists, metadata, tags, cross-promotion)
• Identify collaborations, guest opportunities, and audience acquisition loops
• Creative Strategy & Direction: Guide the creative side of growth — from hook writing to episode structure to visual direction
• Translate performance data into creative adjustments that improve storytelling and retention
• Recommend new content formats and experiment with styles to expand reach
• Performance Tracking & Insights: Monitor channel analytics weekly to spot trends and performance drivers
• Build clear, actionable dashboards to track KPIs against targets
• Present insights and lead adjustments to strategy based on results
• Content Repurposing & Distribution: Oversee repurposing workflows for Shorts, Reels, audiograms, and other high-engagement formats
• Ensure distribution is aligned across YouTube, podcast platforms, and other owned channels
• Collaborate with social and email teams to maximize episode exposure

YouTube/Podcast Growth Strategist