VP, Product Management
Ren
Go
Senior Product Marketing Manager
Dropbox
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $136,000 - $207,000 per year
Job Level
Senior
Tech Stack
Go
About the role
- Accelerate new-logo acquisition and revenue growth across self-serve and sales-assisted motions for DocSend.
- Own DocSend’s end-to-end go-to-market (GTM) strategy as the de-facto Head of Marketing.
- Define target personas, select acquisition channels, and take ownership of critical marketing performance metrics.
- Lead cross-functional alignment with Engineering, Product, Sales, Paid Media, and Partnerships to deliver integrated campaigns.
- Plan and execute launch, lifecycle, and content programs that create qualified pipeline and incremental ARR.
- Synthesize feedback from Sales, CX, and market research to inform product and marketing strategy.
- Develop sales enablement collateral, talk tracks, and competitive insights to improve win rates and shorten sales cycles.
Requirements
- 7+ years in growth marketing, demand generation, or product marketing for a B2B SaaS company, ideally with PLG and sales-led motions.
- Proven track record owning acquisition funnels end-to-end, hitting aggressive trial, pipeline, and revenue goals.
- Deep channel expertise (SEO, SEM, paid social, partnerships, lifecycle email).
- Strong analytical skills — you source your own data, create dashboards, and distill insights into actionable projects.
- Exceptional cross-functional communicator who can influence cross functional stakeholders with data-backed recommendations.
- Skilled storyteller able to translate product capabilities into customer value propositions and compelling content.
- Experience marketing B2B SaaS products
- Familiarity with sales-assist and product-led motions within the same funnel
- Hands-on experience with modern growth stack
- Comfortable operating in high-growth, resource-constrained environments and wearing multiple hats
