Senior Marketing Technology Specialist
Zelis
CloudSQL
Senior Manager, Lifecycle Marketing
DoorDash
full-time
Posted on:
Origin: • 🇺🇸 United States • California, Colorado, District of Columbia, Florida, Illinois, Massachusetts, New York
Visit company websiteSalary
💰 $149,600 - $220,000 per year
Job Level
Senior
Tech Stack
CloudSQL
About the role
- Own the full CRM lifecycle strategy for Dashers, including onboarding, activation, engagement, and churn mitigation
- Lead and develop a high-performing team of eight Lifecycle Marketers who build and execute campaigns that drive business results and fleet health
- Oversee all CRM programs and campaigns, ensuring they deliver a cohesive, personalized, and effective Dasher experience
- Own the development and execution of CRM programs across email, push, SMS, and in-app messaging
- Partner with Campaign Operations to ensure lifecycle campaigns are launched with consistency, speed, and high quality
- Lead the development of quarterly and annual CRM roadmaps and strategic plans that align with Dasher business priorities
- Partner with Analytics to define KPIs, analyze performance, and develop clear benchmarks and reporting rituals
- Collaborate with Product, Supply and Operations, Integrated Marketing, and Engineering to scope and launch cross-functional initiatives that scale personalization, education, and operational efficiency
- Advance technical and strategic CRM capabilities by improving targeting logic, creative tooling, journey management, and experimentation infrastructure
- Drive innovation in personalization and automation by partnering with MarTech, Engineering, and Analytics
- Represent lifecycle marketing in roadmap planning, leadership reviews, and cross-functional working groups
- Report into the Director of Lifecycle Marketing on the Growth Marketing team within Marketing
Requirements
- 8 or more years of experience in lifecycle, CRM, retention, or growth marketing
- 3 or more years of experience managing high-performing teams with a focus on ownership, accountability, and results
- A track record of delivering business impact through cross-channel marketing programs, including onboarding, engagement, and churn mitigation
- Strong stakeholder management and interpersonal skills, with experience influencing across Product, Analytics, Operations, and Engineering
- Hands-on experience with CRM technology platforms such as Braze, Iterable, Salesforce Marketing Cloud, or similar ESPs and segmentation tools
- Strong analytical skills with the ability to turn data into insights and actions
- SQL proficiency is a plus
- Excellent organizational skills and the ability to manage multiple priorities and timelines
- A growth mindset, a collaborative spirit, and a bias for action
